#shop local

Publishing news tagged with #shop local


BA president Rossiter on leading through lockdowns as trade body’s roster grows

With membership of the Booksellers Association growing and indies rejuvenated by ‘shop local’ initiatives, its president AndyRossiter shares how the trade body served its members through lockdowns. Continue reading >>
[ Source: The Bookseller | 2021-12-03 15:20:51 UTC ]

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Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading >>
[ Source: Publishers Weekly | 2020-10-22 04:00:00 UTC ]

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How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading >>
[ Source: AdWeek | 2020-10-19 20:06:41 UTC ]

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ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading >>
[ Source: Publishers Weekly | 2020-10-14 04:00:00 UTC ]

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