With membership of the Booksellers Association growing and indies rejuvenated by ‘shop local’ initiatives, its president AndyRossiter shares how the trade body served its members through lockdowns. Continue reading >> [ Source: The Bookseller | 2021-12-03 15:20:51 UTC ]
Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading >> [ Source: Publishers Weekly | 2020-10-22 04:00:00 UTC ]
In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading >> [ Source: AdWeek | 2020-10-19 20:06:41 UTC ]
As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading >> [ Source: Publishers Weekly | 2020-10-14 04:00:00 UTC ]