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With membership of the Booksellers Association growing and indies rejuvenated by ‘shop local’ initiatives, its president AndyRossiter shares how the trade body served its members through lockdowns. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-12-03 15:20:51 UTC ]
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Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #encourage readers #buy books #holiday season #shop local #independent bookstore
In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at 'AdWeek'
[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with: #retail giant #shop local #bookstore
As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #prime day #shop local