How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came courtesy of DCX Growth Accelerator, a Brooklyn-based agency that's known for projects like... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-19 20:06:41 UTC ]
News tagged with: #retail giant #shop local #bookstore

Other Publishing stories related to: 'How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon'

How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon

[ AdWeek | 2020-10-19 20:06:41 UTC ]
More news stories like this | News stories tagged with: #retail giant #shop local #bookstore

A Bookstore Trolls Amazon With Reworked Holiday Songs and ‘Dystopian’ Window Displays

Independent book shop McNally Jackson staged a public protest with a melodic twist in New York this week, reworking classic seasonal songs and sending carolers to perform in front of the Amazon four-star store in the SoHo neighborhood. The newly written lyrics, from agency DCX Growth... Continue reading at AdWeek

[ AdWeek | 2021-12-23 20:20:41 UTC ]
More news stories like this | News stories tagged with: #window displays #soho neighborhood #bookstore

Amazon offers physical bookstores a cut of Kindle ebook sales, and just enough rope

Just as Kobo has cozied up to physical booksellers, so too does Amazon have a plan to smother them in e-ink kisses. Under the company's new "Amazon Source" program, any independent bookstore that sells a Kindle tablet or e-reader will be rewarded with ten percent of future book purchases made on ... Continue reading at Engadget

[ Engadget | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon source #independent bookstore #kindle tablet #ten percent

Amazon to Let Independent Bookstores Sell Kindles and Gives Them a Cut of E-Book Sales

Amazon, which has been blamed in part for the decline of independent bookstores, said it has a new program called Amazon Source to allow them and other retailers to resell Kindle devices and accessories, and also give them 10 percent on every ebook bought on them for two years. "With Amazon... Continue reading at AllThingsD

[ AllThingsD | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon source #e-book sales #independent bookstores #customers don

Amazon Kindle bookstore reaches Canada, cuts Americans (partly) out of the loop

Canadians have had to be content with a form of Kindle Store limbo until now. They could buy Kindle ebooks, but they've had to rely on a US-centric portal that scarcely acknowledges their literary tradition. As of this weekend, they don't have to cross the virtual border: Amazon Canada now has... Continue reading at Engadget

[ Engadget | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary tradition #margaret atwood #kindle paperwhite

California campaign watchdog agency seeks law barring use of campaign funds to fight harassment claims

"The Notebook," Nicholas Sparks' novel that sparked the hit 2004 film starring Ryan Gosling and Rachel McAdams, will be adapted into a musical. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nicholas sparks

Amazon VP On Amazon's New Bookstore: 'We Have No Idea What's Going to Happen'

Amazon Books vice president Jennifer Cast discusses Amazon's strategy for its first physical bookstore, where a mix of data and user reviews decides the inventory. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical bookstore

Amazon's Audible is laying off 5% of its workforce, marking another round of job cuts in tech

Amazon-owned online audiobook and podcast service Audible is laying off about 5% of its workforce Continue reading at ABC News

[ ABC News | 2024-01-11 22:47:05 UTC ]
More news stories like this | News stories tagged with: #job cuts #audiobook

Expanding the Reimagining Bookstores Campaign

A cornerstone of the Reimagining Bookstores campaign is encouraging booksellers to rethink “outdated” frameworks for maximizing profits and instead emphasizing bookstores’ social value—and now, organizers say, is the time to double down on that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Amazon Makes Cuts to Its Book Group

As part of a companywide effort to reduce costs, Amazon has eliminated an unspecified number of jobs in its Books business. Word of the reductions came in a letter sent yesterday to employees from CEO Andy Jassy describing “role eliminations” in the company's Books and Devices units. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #books business #book group #reduce costs #unspecified number

Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

Many people may have forgotten that before it became a tech and ecommerce behemoth, Amazon started as an online bookseller in 1994. Nearly three decades later, Amazon is celebrating the roots of its business with a major campaign for its books division. The goal of the campaign, titled "That... Continue reading at AdWeek

[ AdWeek | 2022-07-25 13:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon books #online bookseller #books division #bookseller

Amazon to close Kindle bookstore in China, halt device sale

Amazon said Thursday it will shut down its digital Kindle bookstores in China and stop selling the device to retailers in the country Continue reading at ABC News

[ ABC News | 2022-06-02 17:45:04 UTC ]
More news stories like this | News stories tagged with: #stop selling #kindle

Amazon to Close All Bookstores

After opening its first bookstore with much fanfare in November 2015, Amazon is closing all of its 24 physical bookstores as well as its 4-star and pop-up stores, which carry a mix of items, including some books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore

Amazon is closing its physical bookstores and 4-star shops in the Bay Area and beyond

The retail giant will shut its bookstore in San Jose and Walnut Creek, as well as it its 4-star stores in Burlingame, Berkeley and Corte Madera as part of a company-wide brick-and-mortar reset. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-03-02 23:22:50 UTC ]
More news stories like this | News stories tagged with: #physical bookstores #bay area #retail giant #san jose #corte madera #bookstore

Amazon’s upgraded Kindle Paperwhite just got its first huge price cut

Amazon released a fantastic new Kindle Paperwhite in late 2021 and right now it’s available for $45 less than usual. The online retailer has cut the price of the 32GB Kindle Paperwhite Signature Edition to $145, which is down from $190. We reviewed the new Paperwhite in December and gave... Continue reading at PC World

[ PC World | 2022-02-07 15:11:41 UTC ]
More news stories like this | News stories tagged with: #amazon released #kindle paperwhite #8-inch display #6-inch display #online retailer #previous version #signature edition #kindle

Why Amazon's oldest Kindles will be cut off from the internet

Amazon’s oldest Kindles are being cut off from the internet. But don’t blame Amazon—these e-readers are collateral damage in the phaseout of 2G and 3G cellular service.The first two generations of Kindle e-readers used a cellular antenna to connect to the internet for downloading content.... Continue reading at PC World

[ PC World | 2021-08-18 16:45:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-readers #collateral damage #kindle

Amazon cuts back drone delivery team

Online retail giant Amazon has cut back its pioneering drone delivery team, but says it will still have a Prime Air presence in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 16:20:14 UTC ]
More news stories like this | News stories tagged with: #cut back

Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #encourage readers #buy books #holiday season #shop local #independent bookstore

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

The Uncles Bookstores in Minneapolis Conduct Fundraising Campaign

After confusion regarding the legitimacy of a GoFundMe campaign to benefit two Minneapolis bookstores that burned down Friday night, the store's owner has taken it over and is urging supporters to donate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #gofundme campaign #friday night