Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions provider to help it develop its new "digital experiences" offering. Isobar Chief Innovation Officer Dave Meeker said the work was won without a review and came in through an existing relationship between Cisco and Merkle, the data firm in which Dentsu Aegis acquired a majority stake in 2016, and which now works across the holding company's various agencies. "Merkle has a longstanding relationship with Cisco and we're always looking for synergies," Meeker told Ad Age. Moving into 2020, Isobar will be embedded into Cisco's digital experiences division, which was recently created for the development of new products and solutions and to keep the tech conglomerate "on the forefront of technology." The first internal project is expected to launch later this summer. Devin Hood, director of Cisco's digital experiences and social media group, said "constant innovation in the digital space is a must." "Part of the model we pride ourselves on is empathy with and for our consumers," Hood said, "constantly iterating, testing and validating feedback directly with consumers based on some of their biggest challenges. I anticipate many new utilities across the spectrum of MR/VR/AR, voice,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
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NEW YORK – Digital executives, thought leaders and creators from across the magazine media industry gathered in the Yale Club Ballroom in Midtown on Thursday to celebrate this past year’s greatest achievements in online media at the Folio: Digital Awards. Twenty different prizes, ranging from... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-22 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget
[ Engadget | 2023-08-12 11:01:08 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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OverDrive officials said 129 library systems hit the milestone with the Los Angeles Public Library becoming its first library system to surpass 10 million digital circulations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Charlie Mackesy’s The Boy, the Mole, the Fox and the Horse has become the UK’s bestselling adult hardback book since records began, according to figures released by publisher Ebury. Continue reading at The Bookseller
[ The Bookseller | 2021-12-16 07:15:56 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 07:11:56 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek
[ AdWeek | 2020-10-02 15:56:59 UTC ]
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