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Edinburgh International Book Festival director Nick Barley has said this year's event has "generated its own sense of community", despite being entirely online for the first time. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-08-31 15:56:44 UTC ]
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Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
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