Streaming services love pluses. Just take a look at the number of companies that have tacked the "+" sign onto the ends of their new OTT services. There's Apple, which in March announced Apple TV+, an ad-free subscription add-on to its digital media player Apple TV that will have original... Continue reading >> [ Source: AdWeek | 2019-07-16 12:00:05 UTC ]
Today, Netflix announced the first TV shows and movies based on comic book writer Mark Millar's properties. Netflix will add two television series and three movies to its original programming. Continue reading >> [ Source: Engadget | 2018-07-17 00:00:00 UTC ]
Grey, the incumbent creative agency, was participating, and so was Grey's parent company WPP.The win comes a few weeks after Laundry Service signed a deal with ESPN to collaborate on branded digital content and original programming for the sports giant's advertisers and a day after Ad Age... Continue reading >> [ Source: Advertising Age | 2017-10-31 00:00:00 UTC ]
Facebook wants shows, and publishers are happy to comply -- but question whether this is just another short-term "product test" for the company. The post ‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming appeared first on Digiday. Continue reading >> [ Source: Digiday | 2017-06-12 00:00:00 UTC ]
Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading >> [ Source: Editor & Publisher | 2015-04-27 00:00:00 UTC ]