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Seventeen and Cosmo bring Netflix's '13 Reasons' to life

Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real life #todd haskell #marketing team


Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored articles #todd haskell #digital arm #high quality