Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-04-04 00:00:00 UTC ]
Turns out our soon-to-be AI Overlord, ChatGPT, has a worldview based in the 19th-century canon, Gen X sci-fi favorites, and the social dynamics at Hogwart’s School For Lil Magicians. According to this profile at Business Insider, a data scientist has reverse-engineered ChatGPT’s reading list by... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-30 15:25:12 UTC ]
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Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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Octopus imprint Cassell is to publish a feminist series by Zing Tsjeng, UK editor of VICE.com's women’s interest channel Broadly. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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Penguin Random House is printing 40,000 paperbacks of Ali Smith’s How to be Both (Hamish Hamilton) following its triumph at the Baileys Women’s Prize for Fiction. Smith was named the 20th winner of the prize last night at a ceremony at the Royal Festival Hall in London. Continue reading at The Bookseller
[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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The Republican Party has a lot of problems, and if there’s one that doesn’t get enough attention, it’s the party’s broad appeal to provocateurs, faux martyrs, and grifters. Just look at the speakers list for the Republican Leadership Conference, which began on Thursday. There’s Donald Trump, the... Continue reading at Slate
[ Slate | 2014-05-31 00:00:00 UTC ]
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Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told... Continue reading at AdWeek
[ AdWeek | 2013-08-28 00:00:00 UTC ]
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Newspapers, in danger of having their advertising lunch eaten by Groupon and its ilk, have teamed up to form an online deals platform. Eight publishing and media companies are launching the common digital shopping platform, called Find n Save. The eight are Advance Digital, A.H. Belo, Cox Media... Continue reading at AdWeek
[ AdWeek | 2011-11-17 00:00:00 UTC ]
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