Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on Facebook between June and November of 2016," the author of the internal paper writes, citing revenue of $44 million for Trump and $28 million for Clinton in that period. "But Trump's FB campaigns were more complex than Clinton's and better leveraged Facebook's ability to optimize for outcomes."The paper, obtained by Bloomberg and discussed here for the first time, describes in granular detail the difference between Trump's campaign, which was focused on finding new donors, and Clinton's campaign, which concentrated on ensuring Clinton had broad appeal. The data scientist says 84 percent of Trump's budget asked people on Facebook to take an action, like donating, compared with 56 percent of Clinton's. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-04-04 00:00:00 UTC ]
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Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on... Continue reading at Advertising Age
[ Advertising Age | 2018-04-04 00:00:00 UTC ]
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NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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Facebook Inc.’s stock tumbled Monday after the social media company accused a data analytics firm used by the Trump campaign of exploiting ill-gotten data belonging to unwitting Facebook users. Shares of Facebook sank 6.7% to $172.69 around 9:50 a.m. Pacific time. On Friday, a Facebook executive... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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In 'Oath and Honor,' Rep. Liz Cheney exposes the actions of Kevin McCarthy and other Jan. 6 enablers of Donald Trump, but fails to compel readers. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-12-04 20:11:02 UTC ]
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Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian
[ The Guardian | 2021-10-21 14:21:02 UTC ]
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News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian
[ The Guardian | 2021-03-15 23:55:55 UTC ]
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Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age
[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Social network agrees to meet activists to consider 'going back to drawing board' on its nudity policy. Continue reading at Stuff
[ Stuff | 2019-06-10 07:31:57 UTC ]
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Former White House communications aide and new member of the Trump White House tell-all book club Cliff Sims is suing President Trump for his attempts to enforce a nondisclosure agreement signed by Sims—and many others—when he worked for the Trump presidential campaign. Sims, the New York Times... Continue reading at Slate
[ Slate | 2019-02-12 00:00:00 UTC ]
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Facebook said Tuesday it removed 652 pages and accounts associated with separate influence campaigns originating from Iran and Russia. The social network did not say what the campaigns’ goals were, but described one as being organized by Iranian state media and the other linked to Russian... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-22 00:00:00 UTC ]
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In an echo of the efforts the Trump White House made in January to block Macmillan's 'Fire and Fury,' Simon & Schuster's counsel has rebuffed a Trump campaign attempt to stop 'Unhinged,' calling the Trump effort 'hollow legal threats.' The post Trump Campaign Tries to Stop Omarosa Manigault... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
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Continuing her book tour, Omarosa Manigault Newman released an audio recording on Tuesday of former Trump campaign aides discussing the possible existence of a Trump “N-word tape” and how the campaign would respond if it were released. The recording itself did not shed any light on whether the... Continue reading at Slate
[ Slate | 2018-08-14 00:00:00 UTC ]
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Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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The election authority in Seattle says that Facebook has violated city finance laws. Regulations are in place that require the company to reveal who paid for campaign ads on the social network. The Seattle Ethics and Elections Commission is seeking information about advertising spending for city... Continue reading at Betanews
[ Betanews | 2018-02-06 00:00:00 UTC ]
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The ABA, Authors Guild, and National Coalition Against Censorship have issued separate statements condemning a cease and desist letter sent to Henry Holt by a lawyer for President Trump demanding that the publisher stop publication of Michael Wolff's White House tell-all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-04 00:00:00 UTC ]
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Speech by company executive contradicts denial by Trump campaign that claimed the company used its own data and Facebook data to help the campaignCambridge Analytica used its own database and voter information collected from Facebook and news publishers in its effort to help elect Donald Trump,... Continue reading at The Guardian
[ The Guardian | 2017-10-26 00:00:00 UTC ]
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