A Groupon for Newspapers?

Newspapers, in danger of having their advertising lunch eaten by Groupon and its ilk, have teamed up to form an online deals platform. Eight publishing and media companies are launching the common digital shopping platform, called Find n Save. The eight are Advance Digital, A.H. Belo, Cox Media Group, Gannett, Hearst Corp., MediaNews Group, McClatchy, and The Washington Post Co. The consortium, set to be announced today, is expected to roll out Find n Save’s online ad products across its members’ 200-plus newspapers, including The Dallas Morning News, Arizona Republic, and The Miami Herald. Newspapers have been racing to catch up for a while with the likes of Groupon and its copycats, including tech giants like Google, Amazon, and Yahoo, which have been slapping deal-finder services on their websites. Christopher Tippie, the acting CEO of the consortium, said what makes Find n Save different is that it lets newspapers collect multiple sales services into one section of its site. He said the consortium also wants to standardize the process of buying online preprint circulars. “It’s an industry movement to embrace a single advertising platform,” Tippie said. “We’ve got to come together and bring forth a better set of advertising tools to connect with shoppers.” An early Find n Save user is McClatchy, which has a reputation for being ahead of the curve when it comes to digital, something newspapers aren’t often accused of. It uses an array of Find n Save’s portfolio of... Continue reading at 'AdWeek'

[ AdWeek | 2011-11-17 00:00:00 UTC ]
News tagged with: #acting ceo #advertising tools #daily deals

Other Publishing stories related to: 'A Groupon for Newspapers?'

A Groupon for Newspapers?

Newspapers, in danger of having their advertising lunch eaten by Groupon and its ilk, have teamed up to form an online deals platform. Eight publishing and media companies are launching the common digital shopping platform, called Find n Save. The eight are Advance Digital, A.H. Belo, Cox Media... Continue reading at AdWeek

[ AdWeek | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acting ceo #advertising tools #daily deals

Inland Press Association and Southern Newspaper Publishers Association Merge to Become America’s Newspapers

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[ Editor & Publisher | 2019-10-07 15:10:01 UTC ]
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Top NJ Newspapers Will End Print Editions, One Will Close

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[ AdWeek | 2024-10-31 11:55:00 UTC ]
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The surprising second life of those boxes that used to hold free newspapers

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[ Fast Company | 2024-09-26 14:21:28 UTC ]
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Guardian Media Group in talks to sell the Observer newspaper to Tortoise

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[ ABC News | 2024-09-17 16:30:04 UTC ]
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Nine newspapers staff vote for five-day strike on eve of Paris Olympics

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[ The Guardian | 2024-07-25 08:05:30 UTC ]
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Cambodia's pioneering post-Khmer Rouge era Phnom Penh Post newspaper will stop print publication

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[ ABC News | 2024-03-01 11:58:31 UTC ]
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[ ABC News | 2024-01-28 01:58:28 UTC ]
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Former News Corp and Daily Mail editor Luke McIlveen appointed executive editor of Nine newspapers

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[ The Guardian | 2024-01-22 04:15:05 UTC ]
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How one of the world’s oldest newspapers is using AI to reinvent journalism

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[ The Guardian | 2023-12-28 14:03:33 UTC ]
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Why own a newspaper in 2023? Ask the very rich men trying to buy the Telegraph | Jane Martinson

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[ The Guardian | 2023-10-19 11:00:20 UTC ]
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[ Los Angeles Times | 2023-10-02 13:00:31 UTC ]
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Stan Grant accuses the Australian newspaper of acting like a ‘racist hit squad’

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[ The Guardian | 2023-08-29 07:37:04 UTC ]
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[ The Guardian | 2023-08-10 12:57:44 UTC ]
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[ The Guardian | 2023-07-24 12:36:36 UTC ]
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Stop the press: Vienna newspaper Wiener Zeitung ends daily print edition after 320 years

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[ ABC News | 2023-06-30 10:46:38 UTC ]
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[ The Guardian | 2023-06-27 15:32:49 UTC ]
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