Martini Media Gets $14 Million in New Round of Financing

Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told Adweek that the company is looking to use the money to build out its data scientist and engineering talent pool and invest in premium programmatic and ad buying technologies. Programmatic is an increasingly lucrative business for Martini. In 2014, Brand predicted, more than half of the company's revenue will be generated via programmatic channels. This year that figure is about 30 percent, he said. As the company's name might suggest, Martini Media is focused on reaching moneyed audiences. The company's publishing partners include Forbes, Kayak, Fodor's, Tennis.com, The Daily Meal and Salon. In line with that high worth audience, Brand also said that tablets are an area of growth for the ad net. "We think there's a lot more branded opportunities as the tablet continues to grow rather than [direct response]." Leading the company's latest investment round was Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank, per Martini Media.      Continue reading at 'AdWeek'

[ AdWeek | 2013-08-28 00:00:00 UTC ]
News tagged with: #martini media #data scientist #daily meal #direct response

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Martini Media Gets $14 Million in New Round of Financing

Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told... Continue reading at AdWeek

[ AdWeek | 2013-08-28 00:00:00 UTC ]
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Mode Media raises $30 million for lifestyle media publishing platform

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What a $6.5 million Super Bowl ad can buy in digital media

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Why Criteo is purchasing the best-kept secret in digital media for $380 million

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Amazon begins $500 million media review for Audible

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A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

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Goldman Sachs, Ozy Media and a $40 Million Conference Call Gone Wrong

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What a $5.5 million Super Bowl ad can buy in digital media

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[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

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Most Investors Don’t Want to Touch Media Anymore. But Axios is Going to Raise Another $20 Million.

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Scribd Gets $58 Million in New Financing

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Why Active Interest Media Salvaged 14 Titles From the F+W Bankruptcy

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Facebook and Medium are digital media’s never-ending merry-go-rounds

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Vice to axe 250 staff in latest round of digital media job losses

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Newsweek Media Group’s Publisher and Finance Director Resign Amid Reports of Advertising Fraud

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ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'

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The $100 million wall: Digital media’s scale struggles

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