Martini Media Gets $14 Million in New Round of Financing

Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told Adweek that the company is looking to use the money to build out its data scientist and engineering talent pool and invest in premium programmatic and ad buying technologies. Programmatic is an increasingly lucrative business for Martini. In 2014, Brand predicted, more than half of the company's revenue will be generated via programmatic channels. This year that figure is about 30 percent, he said. As the company's name might suggest, Martini Media is focused on reaching moneyed audiences. The company's publishing partners include Forbes, Kayak, Fodor's, Tennis.com, The Daily Meal and Salon. In line with that high worth audience, Brand also said that tablets are an area of growth for the ad net. "We think there's a lot more branded opportunities as the tablet continues to grow rather than [direct response]." Leading the company's latest investment round was Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank, per Martini Media.      Continue reading at 'AdWeek'

[ AdWeek | 2013-08-28 00:00:00 UTC ]
News tagged with: #direct response #daily meal #data scientist #martini media

Other Publishing stories related to: 'Martini Media Gets $14 Million in New Round of Financing'


Mode Media raises $30 million for lifestyle media publishing platform

Lifestyle media company Mode Media raised $30 million in Series G funding on Thursday to invest in its technology platform. Hubert Burda Media led the round, according to TechCrunch. The company has raised $186 million in equity funding to date. CEO Samir Arora co-founded the Brisbane-based... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #glam media #technology platform


What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Why Criteo is purchasing the best-kept secret in digital media for $380 million

Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-10 10:02:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Amazon begins $500 million media review for Audible

Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age

[ Advertising Age | 2021-12-02 14:44:34 UTC ]
More news stories like this | News stories tagged with: #audiobook


A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday

[ Digiday | 2021-09-30 19:04:53 UTC ]
More news stories like this | News stories tagged with: #nielsen #media buyers


Goldman Sachs, Ozy Media and a $40 Million Conference Call Gone Wrong

The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at The New York Times

[ The New York Times | 2021-09-27 02:20:46 UTC ]
More news stories like this | News stories tagged with: #digital media #audience size #ozy media #goldman sachs


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Wave.tv Secures $32 Million to License, Acquire Sports Media Brands

With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek

[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | News stories tagged with: #digital media


Most Investors Don’t Want to Touch Media Anymore. But Axios is Going to Raise Another $20 Million.

A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-16 15:51:10 UTC ]
More news stories like this | News stories tagged with: #digital media #$20 million


Scribd Gets $58 Million in New Financing

Scribd said the new investment will be used to support growth and product innovation as well as enhance operations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-25 05:00:00 UTC ]
More news stories like this | News stories tagged with: #product innovation


Group Nine Media Raises $50 Million from Discovery, Axel Springer

Group Nine Media just raised $50 million from lead investor Discovery Inc. and partner Axel Springer SE, the company announced Monday. The digital media holding company also hinted that acquisitions may be on the horizon with the new increase in funds. Discovery initially invested $100 million... Continue reading at AdWeek

[ AdWeek | 2019-09-09 14:56:30 UTC ]
More news stories like this | News stories tagged with: #digital media #video content #axel springer


Why Active Interest Media Salvaged 14 Titles From the F+W Bankruptcy

After F+W Media filed for chapter 11 bankruptcy protection and auctioned off its portfolio of 50 magazines earlier this year, Active Interest Media’s Cruz Bay Publishing placed the winning bids for 14 total brands across the Woodworking, Writing, Horticulture and Collectibles Groups, in order... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-23 18:09:05 UTC ]
More news stories like this | News stories tagged with: #early fall #consumer revenue #business side #family history #family tree #include history #recently launched #ad sales #weekly editions


Facebook and Medium are digital media’s never-ending merry-go-rounds

Time is a flat circle. Let’s take a stroll down memory lane. Facebook, about two years ago, launched Facebook Live and encouraged publishers to join in on the fun. And, of course, publishers did because Facebook offered a vast potential for distribution and controlled a not-insignificant amount... Continue reading at Fast Company

[ Fast Company | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post content #vast potential #memory lane


Vice to axe 250 staff in latest round of digital media job losses

Cuts follow recently announced redundancies at HuffPost and BuzzFeedVice has announced plans to sack 250 staff, as a wave of job cuts affecting the digital media industry continues to hit companies around the world amid questions over the sustainability of ad-supported online publishing.Almost... Continue reading at The Guardian

[ The Guardian | 2019-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced plans #latest round


Newsweek Media Group’s Publisher and Finance Director Resign Amid Reports of Advertising Fraud

Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek

[ AdWeek | 2018-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #finance director #previous day


ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age

[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad fraud #ad inventory #ad-tech companies #$50 million


The $100 million wall: Digital media’s scale struggles

For venture-backed digital publishers, getting to $100 million in annual revenue is the holy grail, but one few will achieve. The post The $100 million wall: Digital media’s scale struggles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #annual revenue #$100 million


Hour Media Group Acquires Emmis Magazines for $6.5 Million

Personnel changes hit Los Angeles Magazine as new owners lay off publisher, EIC. The post Hour Media Group Acquires Emmis Magazines for $6.5 Million appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
More news stories like this |