Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Berrett-Koehler Grows its Subscription Service

Berrett-Koehler has added titles from New World Library to its b-to-b digital subscription service, BKpedia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #added titles #world library


ABA Sees Membership Grow for 7th Straight Year

With BookExpo America set to open in Chicago this week, American Booksellers Association CEO Oren Teicher reported to the AP a 63-store increase in membership from last year. The jump marks the seventh straight year that the ABA has swelled in its ranks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jump marks


Staff Pick: 'You'll Grow Out of It' by Jessi Klein

Reviews editor Seth Satterlee recommends 'You'll Grow Out of It' by Jessi Klein, a memoir about the bizarre side of womanhood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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Otter-Barry Books launches poetry list with focus on debuts and diversity

Janetta Otter-Barry, the founder of independent publisher Otter-Barry Books, is hoping to publish new voices in children’s poetry with her new list. Continue reading at The Bookseller

[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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A Children's Bookshop Grows in Brooklyn

On April 30, New York City will add a third children's specialty store, Stories, launched by novelist Maggie Pouncey and her husband, tech entrepreneur Matt Miller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specialty store


Irish Company Focuses on Diversity for New Personalized Children's Books

Irish startup Writing for Tiny allows users to create personalized books with characters of all sizes and colors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Book Groups Urge Authors to Support N.C. Bookstores

In response to Sherman Alexie’s decision to cancel an appearance in North Carolina and concerns that more cancellations could follow, the ABA and other book-related groups asked authors not to punish booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sherman alexie #north carolina


YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #huffington post #comfort zone


London Digital 2016: Take Note: Virtual Reality Is Growing Up Fast

In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual reality #civil war


Meredith Inks Two More Millennial-Focused Partnerships

Female-oriented publishing giant signs agreements with viral video brand Whats Up Parents and independent mag GFF: Gluten-Free Forever. The post Meredith Inks Two More Millennial-Focused Partnerships appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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Murtagh focused on picture book growth

Ann-Janine Murtagh, executive publisher at HarperCollins Children’s Books, said her business is on track to expand its picture book publishing, including a new collaboration between renowned illustrators Sir Quentin Blake and Emma Chichester Clark, entitled Three Little Monkeys. Continue reading at The Bookseller

[ The Bookseller | 2016-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ann-janine murtagh #executive publisher #harpercollins children


‘Occupy Carnegie’: The UK’s Fast-Growing Library Crisis

According to a recent BBC report, some 15,000 volunteers have been recruited to run UK libraries, the paid staffers of which have been laid off. A standoff in south London is throwing the situation into sharp relief. The post ‘Occupy Carnegie’: The UK’s Fast-Growing Library Crisis appeared first... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south london #sharp relief


Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience

Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social audience #social channels #distributed platforms #google amp #sponsored content


'Charming' Watson title to be LBF focus for Sphere

Sphere has signed a “charming second chance love story” by Sue Watson which the publisher has said will be a “focus title” for the company at London Book Fair. Continue reading at The Bookseller

[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side


With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest

Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinterest appeared #social platforms #slow burn #evergreen content


'Read wisely,' Sceptre urges as it marks 30th year

Hodder & Stoughton literary imprint Sceptre will mark its 30th anniversary this year with a series of events and promotions, branded with a motto that says "Read wisely. Read Sceptre." Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #30th anniversary


NLT report urges fathers to read with children

The National Literacy Trust is urging more fathers to get involved with their children’s reading, after a survey revealed that only a third of dads said they have the most influence over their child’s literacy development. Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey revealed


Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek

[ AdWeek | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single day #valuable audience #audience size #good thing #adweek magazine


After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content strategy #win back #digital publishing #third-party platforms