Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Bobby Nayyar on how authors have to build audiences if they want their books to succeed. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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BookTrust is launching a new children’s books in translation initiative called In Other Words, to encourage UK publishers to release more works from around the world. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The real estate and construction industry publisher aims to provide advertisers with audiences both in and outside its network of websites. The post Hanley Wood Launches BrandGen Audience Extension Program appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-26 00:00:00 UTC ]
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The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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'Readers want to feel like they're collaborating in some way,' according to editor Liza Thompson, who was drawn to publishing by 'the process of creating something powerful or beautiful or fascinating.' The post Bloomsbury’s Liza Thompson on Philosophy’s Audiences: ‘Very Different Animals’... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-25 00:00:00 UTC ]
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360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday
[ Digiday | 2016-08-16 00:00:00 UTC ]
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Organizations can now add company logos or dedicated messages to a select number of business, motivational and leadership titles from Sourcebook's Simple Truths imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Blackwell's is running a photo competition to celebrate the launch of Pokémon Go, a mobile game that allows users to catch Pokémon in real life using gps technology. Continue reading at The Bookseller
[ The Bookseller | 2016-07-16 00:00:00 UTC ]
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#real life
Swindon Council’s plans to close 11 libraries “will cause long-term damage" to the futures of constituents, Nick Poole c.e.o. of libraries body CILIP has said. Continue reading at The Bookseller
[ The Bookseller | 2016-07-13 00:00:00 UTC ]
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Updates on California politics: California delegation reacts to Dallas tragedy, ex-Facebook president Sean Parker backs recreational pot July 8, 2016, 11:42 a.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: The California... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-09 00:00:00 UTC ]
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Debut psychological thriller Behind Closed Doors by BA Paris (Mira) is Amazon Kindle's number-one selling ebook this year to date, according to its summer 2016 report disclosing the latest retail trends for the e-commerce giant. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
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#post reach
Actissia, which owned the Chapitre chain of 57 bookshops in France that collapsed in 2013, is back on track, according to Adrian Diaconu, who bought the company a year ago and took over as chairman in February. Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Waterstones’ commercial manager has urged staff to "be there" for readers, to “put service first” and “truly engage with customers” in response to the EU Referendum result because what booksellers do "really, really matters". Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Expect to see more pictures of your friends' pets and wedding announcements from extended family members in your Facebook news feed in the coming weeks. And expect to see less news. In yet another blow to publishers that have spent years building audiences to build traffic and revenue, the... Continue reading at AdWeek
[ AdWeek | 2016-06-29 00:00:00 UTC ]
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#top priority
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Atonement author Ian McEwan has warned a vote to leave the European Union would set into motion "a dangerous unravelling" and urged the UK to "remain and reform". Continue reading at The Bookseller
[ The Bookseller | 2016-06-21 00:00:00 UTC ]
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Facebook is offering new video ad services for some publishers that were formerly clients of LiveRail, the programmatic platform it shut down last month. Facebook is offering some LiveRail refugees, premium publishers, a special partnership program where they could tap its rich data and use it... Continue reading at Digiday
[ Digiday | 2016-06-21 00:00:00 UTC ]
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The "Interest-Driven Network" rolls out TagTopic marketplace in a bid to upend mobile media. The post HI-FI Wants to Help Publishers Regain Control of their Mobile Audiences appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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