Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #temporarily paused #real estate #personal finance


Children's Laureates past and present urge end to 'school library lottery'

Children’s laureate Chris Riddell has called on education secretary Justine Greening to  end the “disadvantageous school library lottery" and ensure every child in the country has access to a school library service. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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Universal’s Deal for Prince’s Song Rights May Bring a Wider Audience

Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times

[ The New York Times | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wider audience


Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital traffic #distributing content #internet giants #growing frustration


Bloomsbury's revenues grow 19% in first half

Bloomsbury’s total revenues were up 19% to £62.7m for the six months ending 31st August 2016, which is “in line with management’s expectations”, though the company expects sales to be “significantly second-half weighted” due to Christmas sales and October being the "peak period" for academic... Continue reading at The Bookseller

[ The Bookseller | 2016-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenues #christmas sales


Hachette Grows Consumer Brunch

Since Hachette first experimented with an annual Book Club Brunch for consumers, in 2011, the gathering, held in New York City, has more than quadrupled in size. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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CILIP urges Westminster to rethink library cuts

The Chartered Institute of Library and Information Professionals (CILIP) has called on Westminster City Council to halt proposed cuts to the library budget of £750,000 a year "until a proper public consultation has been carried out". Continue reading at The Bookseller

[ The Bookseller | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library budget #chartered institute


Guadalajara’s Book Fair Takes Wide-Angle Latin American Focus

Latin America is guest region of honor at this year’s Guadalajara Book Fair. Along with 650 writers from 44 countries, the fair will host a rights exchange program. The post Guadalajara’s Book Fair Takes Wide-Angle Latin American Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post guadalajara #latin america


How The Sun uses Facebook to build audience, since dropping its paywall

The Sun has been aggressively scaling its audience since it dropped its paywall last November. And coming from a place of zero search equity, Facebook has been the platform that's helped the publisher scale its audience fast. And it has clearly worked: The Sun has 20 million monthly visitors,... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail online


How core audiences became the Holy Grail of publishing

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #publishing appeared #holy grail #hollywood reporter #drive subscriptions


How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The... Continue reading at Digiday

[ Digiday | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #hollywood reporter #drive subscriptions


Digital Census: 'self-published writers to grow ebook market share'

Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census #self-published writers #early results #launched ahead #futurebook conference #taking place #2nd december


With an Audience in Hand, Meredith Launches a Newsstand Magazine

"Fixer Upper" stars Joanna and Chip Gaines release The Magnolia Journal today. The post With an Audience in Hand, Meredith Launches a Newsstand Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fixer upper


As Facebook turns fickle, publishers focus again on search

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google search #publishers focus #super bowl #renewed focus


Thought Catalog CRO Alex Magnin on growing a profitable media business in 2016

Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that's to a disciplined operating plan, the company has managed to remain profitable. The "new reality," according to Thought Catalog CRO Alex Magnin, is publishers need to operate far more... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thought catalog #facebook algorithm


After Ferrante Controversy, Her Publisher Focuses on New Titles

With the recent outing of Elena Ferrante's identity grabbing headlines, her American publisher, Europa Editions, is mounting a timely celebration to push two new books by the bestselling Italian author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher focuses #elena ferrante #american publisher #europa editions


Amazon Adds Free Books to the Ever-Growing List of Prime Benefits

US Prime members can now get unlimited access to a rotating selection of reading materials. The post Amazon Adds Free Books to the Ever-Growing List of Prime Benefits appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ever-growing list #prime members #unlimited access #rotating selection


Industry Vet Weise Brings Charlesbridge's Imagine Imprint Into Focus

After 20 years in publishing, Don Weise is working with Charlesbridge to rebrand and reimagine its adult imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult imprint


HarperCollins to grow RNIB's Talking Books library by 15%

The Royal National Institute of Blind People and HarperCollins have announced a new three year partnership to grow Talking Books' library by 15% to 28,500 titles. Continue reading at The Bookseller

[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blind people


Jo Malone urges bookshops to 'take risks'

Beauty entrepreneur Jo Malone has urged bookshops to “take risks” in order to prosper in these “strange” times. Continue reading at The Bookseller

[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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