Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics' count of overseas traffic.It blamed the discrepancy on publishers' growing model of distributing content across multiple platforms, some their own and others belonging to internet giants like Facebook."There's just this kind of growing frustration," said Julie Hansen, president and chief operating officer at Business Insider. "There are so many platforms with so many people, yet they're not reflected in the numbers." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
News tagged with: #digital traffic #distributing content #internet giants #growing frustration

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Business Insider Challenges Digital Traffic Measurement, Says Its Audience Is Far Higher Than ComScore's Estimate

Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age

[ Advertising Age | 2016-10-31 00:00:00 UTC ]
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Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic

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[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
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Inside Bloomberg Media’s digital video business

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ComScore Inc. To Measure Multiplatform Traffic

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Axel Springer Merges eMarketer, Business Insider Intelligence to Form ‘Insider Intelligence’

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London Digital 2016: Publishing Is a Digital Business

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[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Business Insider Publishes on Social Sites with New ‘Insider’ Project

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OpenAI will pay to train its models on Business Insider and Politico articles

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Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement

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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

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Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

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Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

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Nielsen's new measurement solution takes shape with custom audiences and ROI options

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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

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[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Henderson joins Vertebrate as indie expands digital business

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Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation.  Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Spotify ties Nielsen demos to audience measurement on podcasts

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Publishing’s Specialized Digital Events: Piling Up Higher and ‘Heyer’

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[ Publishing Perspectives | 2021-02-24 16:13:02 UTC ]
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Measurement startup looks to fill gaps left by Nielsen and Comscore

HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age

[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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