Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Revell Signs Ted Dekker, Grows Suspense List

Revell, a division of Bethany Publishing Group, signed a multi-book deal with novelist Dekker as part of an expansion plan for suspense titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multi-book deal


Letters on Growing Up Muslim: PW Talks to Omar Saif Ghobash

The ambassador of the United Arab Emirates to Russia addresses extremist propaganda and other challenges modern Muslims face in ‘Letters to a Young Muslim.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-19 00:00:00 UTC ]
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Growing Russian Book Market Looks to Educational and Children’s Books in 2017

With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book production #revenue growth


Never Grow Up

Why has Margaret Wise Brown’s picture book Goodnight Moon sold upward of 48 million copies? To the adult eye, it’s appealingly illustrated but oddly written, with rhymes that seem improvised and a meter that turns itself off and on. It has none of the virtuoso wit, rigor, or invention of, say,... Continue reading at Slate

[ Slate | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #goodnight moon #adult readers


Khorsandi withdrew from Jhalak Prize for fear of 'alienating' audience

Shappi Khorsandi has expanded on the reasons for her decision to withdraw Nina is Not OK (Ebury) from the Jhalak Prize longlist, saying she wants her writing to be "inclusive" to all her readers. Continue reading at The Bookseller

[ The Bookseller | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jhalak prize


Trade Publishers Focused on Strategic Deals In 2016

After a quiet 2015 with only modest mergers-and-acquisitions activity in the trade book market, deal making picked up last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-30 00:00:00 UTC ]
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Beer at your bookstore or nail salon? Alcohol at unexpected businesses could draw customers - but also health concerns

Wandering around Echo Park recently, Tyler Sharkey was pleasantly surprised to find that he could now grab a beer at his neighborhood bookstore, Stories Books and Cafe. He’d already discovered some other unexpected places nearby with booze: Golden Saddle Cyclery, a Silver Lake bike repair shop... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neighborhood bookstore #health concerns #pleasantly surprised #stories books


More than 140 authors urge Penguin Random House to undo break with unions

Open letter from writers including David Almond, Michael Rosen and Meg Rosoff calls on publisher to ‘reverse its decision to derecognise unions’Children’s authors David Almond, Michael Rosen and Meg Rosoff are among more than 140 writers, booksellers and librarians who have signed a letter... Continue reading at The Guardian

[ The Guardian | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open letter #michael rosen #meg rosoff #letter calling #redundancy fears


Appealing to Diverse Audiences, Essence and Snapchat Launch Third Pop-Up Discover Channel

Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age

[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover channel #diverse audiences #major publishers #television networks


Baltic Countries are focus of LBF 2018

The London Book Fair (LBF) 2018 will take place 10th - 12th April 2018, with Baltic countries Estonia, Latvia and Lithuania picked as the market focuses. Continue reading at The Bookseller

[ The Bookseller | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baltic countries


Rushdie urges Chinese authorities to release jailed writers

Salman Rushdie has put his name to an open letter, alongside J M Coetzee, Margaret Atwood and Neil Gaiman, calling on Chinese president Xi Jinping to reverse his state crackdown on dissidents. Continue reading at The Bookseller

[ The Bookseller | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #salman rushdie #margaret atwood #neil gaiman


Shakespeare & Co. Parent Raises Nearly $8M to Grow

Just over a year after Dane Neller, cofounder of the maker of the Espresso Book Machine and a group of backers purchased the New York City bookstore, they have begun raising money to turn it into a national chain. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dane neller #national chain


FutureBook: Bonnier's BookBeat to grow in UK and Germany

There is "no doubt" that people and companies are willing to pay for value-added smart products and services Bonnier AB's chief digital officer Anki Ahrnell has told delegates at The Bookseller's Futurebook Conference, adding "we just have to go do it". Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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'Human revolution' needs to be understood, urges Appelbaum

Publishers need to move away from thinking about digital as a silo and instead focus on cultivating the mindset and behaviours needed to thrive in the digital age, Eva Appelbaum, digital strategy specialist at Digital Talent @Work has said. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #eva appelbaum


A Publisher Specializing in Translations Grows in Oakland

Nonprofit indie press Transit Books is dedicated to publishing international literature and works-in-translation. Its inaugural list hits in 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher specializing


Russia’s Bookmate Subscription: 12 Languages and Growing

In quick expansion, the Russian ebook subscription service Bookmate started life as an e-reader producer, and evolved into a subscription service. The post Russia’s Bookmate Subscription: 12 Languages and Growing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post russia #subscription service


Shelley: audio is 'growing force' in publishing

Audio is a real “growing force” but the formulaic nature of publishing is “crippling” for the industry, the Society of Young Publishers (SYP) Conference has heard. Continue reading at The Bookseller

[ The Bookseller | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing force


Lonely Planet's turnover grows 6.7%

Turnover for travel publisher Lonely Planet grew 6.7% to £17.2m in 2015, while profit before tax increased by 63% on the previous year in a "strong" performance for the company. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lonely planet


Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward... Continue reading at The Guardian

[ The Guardian | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment industry #newt scamander #vast majority


4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience data