Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward or die. Now that the goldmine of Harry Potter has been largely exhausted after eight phenomenally successful films, the baton has been picked up by Fantastic Beasts and Where to Find Them. Fantastic Beasts is not simply a new outpost of the Harry Potter empire, it is a key plank in the extension of a “universe” that has given itself considerable elbow room with its retooled brand-name, The Wizarding World of JK Rowling. Encompassing films, books, videogames, websites and theme-parks, the Wizarding World is one of the most valuable brands in the entertainment industry. Conceived and written by Rowling herself (and taking its cue from the Hogwarts school textbook mentioned in Harry Potter and the Philosopher’s Stone), Fantastic Beasts was quickly reconfigured as a five-film series, starring Oscar winner Eddie Redmayne as its “magizoologist” protagonist, Newt Scamander. Rowling has set the film in the US, from where the vast majority of the Wizarding World’s revenue has so far derived. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-11-22 00:00:00 UTC ]
News tagged with: #entertainment industry #newt scamander #vast majority

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Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward... Continue reading at The Guardian

[ The Guardian | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment industry #newt scamander #vast majority


Lightning Source Finds New Areas to Grow

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New research finds a growing appetite for Australian books overseas, with increased demand in China

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[ The Conversation | 2021-10-18 19:12:38 UTC ]
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A Growing Breed in France: Literary Agents Find New Traction

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[ Publishing Perspectives | 2021-10-15 11:06:45 UTC ]
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Johnny Depp says he has been asked to resign from Fantastic Beasts franchise

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[ The Guardian | 2020-11-06 16:53:04 UTC ]
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As Audiobook Market Grows, Narrators of Color Find Their Voice

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In Sourcebooks, PRH Finds a New Way to Grow

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Facebook’s Grow magazine – for the business leader who wants to be cool as well as rich

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Open Data use growing among researchers, finds Figshare

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Children who grow up with books earn more, study finds

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Get Your First Clues About "Fantastic Beasts And Where To Find Them"

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[ Fast Company | 2015-12-15 00:00:00 UTC ]
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Will Eddie Redmayne star in 'Fantastic Beasts and Where to Find Them'?

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[ The Christian Science Monitor | 2015-05-14 00:00:00 UTC ]
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Finding New Ways to Grow in Bargain Books

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How to Find a Literary Agent: Finding Agents Appropriate for Your Writing

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Lose the Clutter, Find the Spirit: Books on Finding Calm Through Getting Organized

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Creativity and Cuervo: On Growing Up in My Family’s Liquor Store

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Sales Dropped at Comics Shops in 2023, ComicsPRO Survey Finds

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New PEN America Report Finds School Book Bans at Record Levels

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