Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]

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Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
More news stories like this

'Confusing' blurbing is slowing supply chain, BIC warns

Supply chain organisation BIC has urged publishers to stop using “hugely confusing” blurb material in title and subtitle metadata fields. Continue reading at The Bookseller

[ The Bookseller | 2018-03-13 00:00:00 UTC ]
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Indie bookshops bullish about 2018 after Christmas sales rise

Indie bookshops are kicking off 2018 with confidence after the majority reported sales rises over the Christmas period, but some some have urged publishers to take more risks and work harder to build authors into brands this year. Continue reading at The Bookseller

[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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Publishers Association plans second digital survey

Written By: Graeme Neill Publication Date: Tue, 19/07/2011 - 17:41 The Publishers Association is launching its second digital survey this year and could introduce a quarterly digital survey by 2012. The trade body said the survey came in response to the "significant growth" in digital sales,... Continue reading at The Bookseller

[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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