Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-11-17 09:46:18 UTC ]
News tagged with:
#urged publishers
Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad placements
#thousand impressions
Sandell Asset Management Corp, which said it has a "meaningful" stake in Barnes & Noble, sent a letter to the retailer's board of directors urging the company try to sell itself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
This year's show marked continuing demand for graphic novels, driven by children's graphic novels and highlighted by the launch of new imprints at comics houses and at traditional New York trade book houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#renewed focus
#graphic novels
From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#audience engagement
#reading promotion
#wide array
#porter anderson
#editor-in-chief @porter_anderson
Business is booming for Oxford-based agency Felicity Bryan Associates as it nears its fourth decade. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fourth decade
A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post marketers
#publishers appeared
Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad format
The Borough Press has acquired two novels with an "international focus": The Nine-Chambered Heart by Indian author Janice Pariat and Stephen Florida by Publishers Weekly fiction reviews editor Gabe Habash. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#international focus
#borough press
In a short address, Emanuel welcomed librarians to his city, offering words of support amidst the steep political challenges facing the profession. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-24 00:00:00 UTC ]
More news stories like this |
The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech platform
#publisher claims
"I love you for saying that," says Kate Lewis, svp and editorial director for Hearst Magazines Digital Media (HMDM). We have asked her opinion on why the cyclical rediscovery of the fact that women's magazines cover politics persists. It works like this: an article or some sort of social media... Continue reading at AdWeek
[ AdWeek | 2017-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#political coverage
#kate lewis
Deeply disturbed by the 2016 shooting at the Pulse nightclub in Orlando, Father James Martin is using his new book, 'Building a Bridge,' to make the case that the Catholic Church needs to finally open its doors to members of the LGBTQ community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lgbtq catholics
#catholic church
#lgbtq community
Frankfurt Book Fair's Editors Trip will promote networking between children's publishing players in Germany and counterparts from Canada, the US, and UK. The post Frankfurt Book Fair NY’s Editors Trip Focuses on Children’s Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing players
#publishing appeared
As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer data
#bookexpo opens
Apple, Google, Facebook, Microsoft and 21 other companies today published an open letter to President Donald Trump, urging him to keep the US in the Paris Agreement to fight climate change for the good of the country's economy. The letter was posted... Continue reading at Engadget
[ Engadget | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open letter
As Amazon runs out of ways to expand its mountain-sized market share in the online retail space, its attempts to grow its presence in the real world are continuing to materialize, with new plans being firmed up on both coasts of the United States. Today, it officially launched AmazonFresh... Continue reading at Betanews
[ Betanews | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon runs
#real world
#physical location
Attendance continued to grow at TCAF 2017, which featured programming highlighting the LGBTQ community and celebrated anniversaries of independent publishers Image, Koyama Press and NBM. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#koyama press
#lgbtq community
Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
More news stories like this |
Tor Labs will launch this summer with a 14-episode podcast called 'Steal the Stars' about two government employees guarding a crashed UFO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tor imprint