Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Other Publishing stories related to: 'Focus on the customer to grow audiences, Shurin urges'

Prevention Magazine Grows a Digital Network

Prevention magazine's new digital advertising network of niche health sites, dubbed the Healthy Living Group, is now in full swing since its May launch, with about 12 million monthly unique visiting the 35 sites in the network. The digital network is also now ranked 11th in the health category,... Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital network #prevention magazine #full swing

Mauger to urge WI to campaign for libraries

Written By: Benedicte Page Publication Date: Tue, 24/05/2011 - 08:38 Annie Mauger, chief executive of CILIP, is to call on the Women's Institute to campaign for public libraries when she addresses the organisation's annual general meeting in Liverpool on 8th June. The WI, which has a 210,000... Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #8th june #long history #climate change #select number

B&N Puts Focus on Digital [Voices]

Barnes & Noble Inc. is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's battle with Apple Inc. and Amazon.com Inc. to dominate the fast-growing digital book sales business. Continue reading at AllThingsD

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #latest chapter

B&N Puts Focus on Digital

[ AllThingsD | 2011-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #latest chapter

Sainsbury's grows book sales 20%

Written By: Lisa Campbell Publication Date: Wed, 11/05/2011 - 08:22 Sainsbury's has singled out book sales as an area of strong growth in its most recent financial year, and has said that it will now devote more new space to "non-food ranges". For the 52 weeks to 19th March 2011, the retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #strong growth #20% growth

The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data gathered

Digital sales now worth 6%, as ebooks grow 300% in 2010

Written By: Philip Jones Publication Date: Tue, 03/05/2011 - 09:22 The digital publishing market is now worth 6% of UK publishers' sales, the Publishers Association has revealed, with consumer digital sales up more than 300% in 2010 to £16mthe third year of treble digit growth. The PA... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #uk publishers #publishers association

Arabic to be focus of Harvill Secker translators' prize

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 11:53 Arabic will be the focus language of this year's Harvill Secker Young Translators' Prize. The award, in its second year, will ask entrants to translate the short story Layl Qouti by Egyptian writer Mansoura Ez Eldin to be in... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Custom Content Industry Experiences $12.5 Billion High in 2010

The Custom Content Council and ContentWise 11th annual content industry study, Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2011, reported $12.5 billion spent in the custom content industry. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

Execs' pay up at Pearson as profit grows

Written By: Philip Jones Publication Date: Wed, 06/04/2011 - 14:58 Penguin group chief executive John Makinson took home £1.5m in pay in 2010, in a year when Penguin's sales grew 21% to £1.1bn and adjusted operating profit grew 19% to £106m. Makinson's pay rose by £150,000 thanks to a rise in... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profit grows

IPG: Indies urged to join social networking sites

Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing field

World Book Night books defy the critics as sales grow

Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales grow #philip stone #sales boost #live event #trafalgar square #featuring authors #nick cave #margaret atwood #alan bennett

When Is An Editor An Audience Development Specialist?

Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal finance #younger readers

Big Green Bookshop appeals for 1,000 customers

Written By: Lisa Campbell Publication Date: Fri, 25/02/2011 - 08:38 The Big Green Bookshop is appealing to 1,000 of its loyal customers to help secure its future by buying one book each. Owners Simon Key and Tim West of the indie in Wood Green, North London, have also set up an online donation... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #loyal customers #tim west #wood green #north london

Publishing Scotland chief exec urges publishers to look abroad

Written By: Charlotte Williams Publication Date: Tue, 22/02/2011 - 09:00 Publishing Scotland chief executive Marion Sinclair has urged Scottish publishers to look abroad for opportunities, likening the current situation in digital publishing to "the Wild West". Speaking yesterday [21st... Continue reading at The Bookseller

[ The Bookseller | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #current situation #digital publishing #wild west #foreign markets