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MTV Books, first launched in 1995 in partnership with Pocket Books, is now housed under the Branded Publishing Group at Simon & Schuster Children's Publishing, and has a renewed focus on its page-to-screen pipeline. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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This year's show marked continuing demand for graphic novels, driven by children's graphic novels and highlighted by the launch of new imprints at comics houses and at traditional New York trade book houses. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at 'Digiday'
[ Digiday | 2016-10-11 00:00:00 UTC ]
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The organization formerly known as the Online Publishers Association (OPA) has announced a new name, Digital Content Next, a rebrand that signals a renewed focus on defining and confronting critical, big picture issues that its members face when crea ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-09-22 00:00:00 UTC ]
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