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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at 'The Bookseller'
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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#audio publishing
#digital marketing
#futurebook live
#consumer data
As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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#bookexpo opens
Booksellers should not get distracted by consumer data, but focus on getting to know their customers in person, Waterstones managing director has told a meeting of international book magazines, hosted by The Bookseller last week. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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#digital distractions
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Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at 'Digiday'
[ Digiday | 2015-06-01 00:00:00 UTC ]
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#publishers struggle
#consumer data
#consumer revenue
#audience size
#increasingly difficult
#smaller publishers
Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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#app publishers
#weather channel
#big player
#consumer data
The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and... Continue reading at 'AdWeek'
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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#eddy cue
#publishing executive
#mens health
Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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#share data
#consumer data
#regular users