Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and forth is that magazine companies haven’t done all that much to exploit their consumer data. Eddy Cue, Apple’s App Store boss, reportedly said as much in recent talks with a publishing executive. That’s because for years, publishers have been heavily advertising-reliant—that is, until the ad recession forced them to try to get more money from consumers. Companies like Condé Nast and Meredith have stepped up their efforts in this area, by trying to sell related products and other magazines. But for most, the primary use of customers’ IDs is to renew their subscriptions. A notable exception is Rodale, the parent of such titles as Men’s Health and Prevention. Rodale mines its massive customer database to sell other products, like books and DVDs, an approach that has reduced its reliance on ads. Now that’s an ounce of prevention. Continue reading at 'AdWeek'

[ AdWeek | 2011-05-24 00:00:00 UTC ]
News tagged with: #consumer data #eddy cue #publishing executive #mens health

Other Publishing stories related to: 'Publishers Fight to Control Consumer Data They Barely Use'

Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and... Continue reading at AdWeek

[ AdWeek | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer data #eddy cue #publishing executive #mens health

How Publishers Can Take Back Control of Their Consumer Data

You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age

[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

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[ Digiday | 2023-01-05 15:47:27 UTC ]
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Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

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Canadian Publishing 2018: Is Diverse, Data-Driven Wattpad Publishing's Future?

The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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AI could be an existential threat to publishers – that’s why Mumsnet is fighting back | Justine Roberts

There is nothing wrong with mining content for data, but it has to be properly regulated and creators must be compensatedJustine Roberts is the CEO of MumsnetAfter nearly 25 years as a founder of Mumsnet, I considered myself pretty unshockable when it came to the workings of big tech. But my jaw... Continue reading at The Guardian

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The American Booksellers Association Is Publishing a Handbook for Fighting Book Bans

The 'ABA Right to Read Handbook: Fighting Book Bans and Why It Matters' is scheduled for a September 16 release. All profits will support ABFE’s efforts against book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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UK audiobook downloads up 17% last year, Publishers Association data shows

Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian

[ The Guardian | 2024-05-07 15:28:43 UTC ]
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Libraries struggle to afford the demand for e-books, seek new state laws in fight with publishers

Libraries across the U.S. are struggling to cover the cost of e-books, which have grown in popularity Continue reading at ABC News

[ ABC News | 2024-03-12 14:54:40 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Christian Publishers Sharpen a Direct-to-Consumer Focus

Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly

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The PRH Trial Has Revealed a Barely Hidden Scorn for Independent Publishers

Over the past two weeks, writers and publishing professionals have been riveted by coverage of the trial in which the U.S. Department of Justice is attempting to block Penguin Random House’s purchase of Big Five rival Simon & Schuster. As a member of the independent book publishing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-18 08:54:18 UTC ]
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Supply Squeeze, Changing Consumer Behavior Challenges Publishers

Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
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Creative Access data shows sharp decline in financial stability for publishing staffers

Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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Control of SAGE Publishing Moves to Trust

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[ Publishers Weekly | 2021-12-07 05:00:00 UTC ]
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Publishers Blast Internet Archive’s ‘Extraordinary’ Demand for Sales Data

Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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Internet Archive Seeking 10 Years of Publisher Sales Data for Its Fair Use Defense

In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally

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[ Digiday | 2021-06-25 10:00:00 UTC ]
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U.S. Book Show: Publishers Fight Pandemic Blues with the Backlist

Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

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[ Digiday | 2021-03-08 05:01:00 UTC ]
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