The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and forth is that magazine companies havent done all that much to exploit their consumer data. Eddy Cue, Apples App Store boss, reportedly said as much in recent talks with a publishing executive. Thats because for years, publishers have been heavily advertising-reliantthat is, until the ad recession forced them to try to get more money from consumers. Companies like Condé Nast and Meredith have stepped up their efforts in this area, by trying to sell related products and other magazines. But for most, the primary use of customers IDs is to renew their subscriptions. A notable exception is Rodale, the parent of such titles as Mens Health and Prevention. Rodale mines its massive customer database to sell other products, like books and DVDs, an approach that has reduced its reliance on ads. Now thats an ounce of prevention. Continue reading at 'AdWeek'
[ AdWeek | 2011-05-24 00:00:00 UTC ]
He founded Anchor Books, publishing high-quality paperbacks in the 1950s, then led Random House and helped launch the New York Review of Books. Continue reading at The Washington Post
[ The Washington Post | 2022-02-05 02:25:43 UTC ]
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In the aftermath of last year's failed merger of two major publication printers, Quad/Graphics and LSC Communications—a deal that was abandoned after it was challenged by the Department of Justice on anti-trust grounds—both companies were vocal in their opinion that the DOJ's stance was based... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-11 18:41:59 UTC ]
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Publishing Executive is launching a new show: the FUSE Media Podcast. In the spirit of our annual FUSE Media Summit, the podcast will spark year-round dialogue with leading digital media executives and technology experts across consumer and B2B publishing. Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-27 17:02:56 UTC ]
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Publishing Executive is launching a new show: the FUSE Media Podcast. In the spirit of our annual FUSE Media Summit, the podcast will spark year-round dialogue with leading digital media executives and technology experts across consumer and B2B publishing. Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-27 17:02:56 UTC ]
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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot of noise, so I always took the job of editor-in-chief of Publishing Executive and Book... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-31 19:37:34 UTC ]
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Robert L. Bernstein, a publishing executive and human rights activist who presided over a generation of dynamic growth at Random House and advocated for dissidents around the world, from the Soviet Union to Argentina, has died after a brief illness. He was 96. The tall, sandy-haired... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-29 20:40:00 UTC ]
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Leodora Darlington, publishing executive at Bookouture, has launched Owned Voices - a creative writing workshop focused specifically on nurturing writing talent from traditionally underrepresented backgrounds in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-12-15 00:00:00 UTC ]
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TV coverage of literary fiction has dwindled, but Trevor Noah and Seth Meyers are exceptions. “Who would have guessed that a 700-page novel would be on national TV?” one publishing executive said. Continue reading at The New York Times
[ The New York Times | 2018-12-12 00:00:00 UTC ]
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Google is revamping Google News with a new design that will incorporate elements of the Newsstand app and YouTube, according to people familiar with the plans.The search giant is expected to unveil the new digital media destination next week at its developer conference, and it has been talking... Continue reading at Advertising Age
[ Advertising Age | 2018-05-04 00:00:00 UTC ]
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Michael Murphy, a former publishing executive and literary agency founder, died on October 19 after a short illness. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-25 00:00:00 UTC ]
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“Their job is so much more difficult than it was two years ago," said one publishing executive. The post Inside the Facebook team that’s charged with keeping publishers happy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-29 00:00:00 UTC ]
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As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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Publishing executive Will Schwalbe brings back the long tour and will visit 38 bookstores and libraries from January through March to see readers and talk about "Books for Living." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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Booksellers should not get distracted by consumer data, but focus on getting to know their customers in person, Waterstones managing director has told a meeting of international book magazines, hosted by The Bookseller last week. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday
[ Digiday | 2015-06-01 00:00:00 UTC ]
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By Denis Wilson Yes, data has become a buzzword and anyone with a little extra hot air will be eager to tell you it's the cure to what ails your business. The collection of articles in this issue of Publishing... Continue reading at Publishing Executive
[ Publishing Executive | 2015-02-02 00:00:00 UTC ]
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Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive
[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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