The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and forth is that magazine companies havent done all that much to exploit their consumer data. Eddy Cue, Apples App Store boss, reportedly said as much in recent talks with a publishing executive. Thats because for years, publishers have been heavily advertising-reliantthat is, until the ad recession forced them to try to get more money from consumers. Companies like Condé Nast and Meredith have stepped up their efforts in this area, by trying to sell related products and other magazines. But for most, the primary use of customers IDs is to renew their subscriptions. A notable exception is Rodale, the parent of such titles as Mens Health and Prevention. Rodale mines its massive customer database to sell other products, like books and DVDs, an approach that has reduced its reliance on ads. Now thats an ounce of prevention. Continue reading at 'AdWeek'
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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The sticking point in publishers negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didnt want to give it up. But the big irony in all this back and... Continue reading at AdWeek
[ AdWeek | 2011-05-24 00:00:00 UTC ]
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You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has... Continue reading at Advertising Age
[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-19 04:01:00 UTC ]
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The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
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Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian
[ The Guardian | 2024-05-07 15:28:43 UTC ]
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Libraries across the U.S. are struggling to cover the cost of e-books, which have grown in popularity Continue reading at ABC News
[ ABC News | 2024-03-12 14:54:40 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Over the past two weeks, writers and publishing professionals have been riveted by coverage of the trial in which the U.S. Department of Justice is attempting to block Penguin Random House’s purchase of Big Five rival Simon & Schuster. As a member of the independent book publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-18 08:54:18 UTC ]
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Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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In a move to keep the publishing company independent, founder Sara Miller McCune has signed over her voting share and company control to the SAGE-SMM Trust. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-07 05:00:00 UTC ]
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Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-06-25 10:00:00 UTC ]
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Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Industry veteran Ian Hudson has joined Bloomsbury as m.d. of the consumer publishing division and as executive director on the Bloomsbury executive committee. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 20:31:10 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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