Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-party data

As E-book Sales Decline, Digital Fatigue Grows

Limitations of reading devices and "digital fatigue" are cited as causes for the decline in ebook sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading devices #ebook sales

‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights

'Things are not going to stop changing,' Ingenta's Randy Petway told Monday's Rights Conference audience. And that means new urgency around effective rights management. The post ‘Starting To Hit the Wall’: A Conference Focuses on Publishing Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing rights

How FloSports used Facebook to grow paid subscribers by 22 percent

FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics... Continue reading at Digiday

[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook content

CI4: Dave Barry Still Doesn't Want To Grow Up

The Pulitzer-winning humorist on writing for kids, and the trick to showing kids how reading is "less boring than math." Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dave barry

Children who grow up with books earn more, study finds

Children who grow up with a large number of books in the house earn more money later in life, according to a new study published in the Economic Journal. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books earn #study finds #large number #study published

Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #digital content #trade group #user experience #growing audience #jason kint

BISG’s MIP 2016 Confab to Focus on Social Responsibility

This year’s Making Information Pay conference will feature presentations on community outreach, consumer data privacy, accessible publishing practices and diversity in the workplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social responsibility #community outreach

BEA 2016: Truth: They’re a Voracious Audience

News flash: a recent study by the Pew Research Center shows that African-American women represent the highest percentage of readers in the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent study #highest percentage

At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago

Opportunities and challenges in Poland's publishing market are under discussion this week at BookExpo America, in the wake of a decision against fixed pricing there. The post At BEA: Poland’s Publishing Industry Is the Market Focus in Chicago appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #market focus #publishing market #bookexpo america #fixed pricing

BEA 2016: In Poland, Plenty of Potential To Grow

Polish publishers see a promising future in the country's billion-dollar book market, but growth will not come without challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #polish publishers #promising future

Berrett-Koehler Grows its Subscription Service

Berrett-Koehler has added titles from New World Library to its b-to-b digital subscription service, BKpedia. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #added titles #world library

ABA Sees Membership Grow for 7th Straight Year

With BookExpo America set to open in Chicago this week, American Booksellers Association CEO Oren Teicher reported to the AP a 63-store increase in membership from last year. The jump marks the seventh straight year that the ABA has swelled in its ranks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jump marks

Staff Pick: 'You'll Grow Out of It' by Jessi Klein

Reviews editor Seth Satterlee recommends 'You'll Grow Out of It' by Jessi Klein, a memoir about the bizarre side of womanhood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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Otter-Barry Books launches poetry list with focus on debuts and diversity

Janetta Otter-Barry, the founder of independent publisher Otter-Barry Books, is hoping to publish new voices in children’s poetry with her new list. Continue reading at The Bookseller

[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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A Children's Bookshop Grows in Brooklyn

On April 30, New York City will add a third children's specialty store, Stories, launched by novelist Maggie Pouncey and her husband, tech entrepreneur Matt Miller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #specialty store

Irish Company Focuses on Diversity for New Personalized Children's Books

Irish startup Writing for Tiny allows users to create personalized books with characters of all sizes and colors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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Book Groups Urge Authors to Support N.C. Bookstores

In response to Sherman Alexie’s decision to cancel an appearance in North Carolina and concerns that more cancellations could follow, the ABA and other book-related groups asked authors not to punish booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sherman alexie #north carolina

YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #huffington post #comfort zone

London Digital 2016: Take Note: Virtual Reality Is Growing Up Fast

In October, the New York Times launched its first immersive virtual reality (VR) application, creating an engaging new kind of journalism that suddenly, jarringly, placed viewers alongside the children displaced by Syria’s civil war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual reality #civil war