#jason kint

Publishing news tagged with #jason kint

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DCN’s Jason Kint: Ad blocking can benefit publishers

Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #direct relationship #ad blocking #jason kint #benefit publishers


Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at 'Digiday'

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jason kint #growing audience #user experience #trade group #digital content #premium publishers