Page 1 of 1 pages
BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at 'Advertising Age'
[ Advertising Age | 2018-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct relationship
#buying ads
#digital publisher
#reach people
#mobile app
Facebook is giving publishers new tools to attract digital subscribers as the social-media giant tries to ease concerns that its growing power threatens the media industry.In recent months, Facebook has tested "call-to-action" features with select media outlets participating in its Instant... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#menlo park
#fidji simo
#paying customers
#direct relationship
#encourage readers
#digital subscriptions
#media outlets
#recent months
Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#direct relationship
#ad blocking
#jason kint
#benefit publishers
The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us – The Columbus Dispatch & ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#direct relationship
#publishing world
#holy grail
#ad revenue
Thanks to digital, news publishers thought they could build a direct relationship with their customers. Recent deals signal the opposite. Two recent deals between media and technology companies struck me as a new trend in the distributio ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent deals
#direct relationship