#first-party data

Publishing news tagged with #first-party data


The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #print media


Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
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Is Login Data the New Gold?

In case you haven’t heard, third-party cookies are dying. That means publishers’ first-party data is becoming more valuable than ever. But not all publisher data is created equal. The digital media world is elevating the ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #first-party data #created equal