Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
News tagged with: #urged publishers

Other Publishing stories related to: 'Focus on the customer to grow audiences, Shurin urges'

Amazon customers 'wish' for Harry Potter Colouring Book

The Harry Potter Colouring Book (Studio Press) has made it into the top 10 "most wished for presents of the year", according to Amazon.co.uk. Continue reading at The Bookseller

[ The Bookseller | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon customers

Boris Johnson urged to express concern over Newsquest cuts

London Assembly members call on mayor to complain to chief executiveA motion attacking the regional newspaper publisher Newsquest/Gannett for its cutbacks has been tabled for discussion at tomorrow’s (Friday’s) London Assembly.The motion, which criticises job cuts at a range of London weekly... Continue reading at The Guardian

[ The Guardian | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #express concern #boris johnson

Sales Grow for No Starch Press’ STM ‘Manga Guides’

Produced in the form of Japanese comics, the guides appeal to students and teachers looking for a novel approach to learning science, technology and math. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales grow #starch press

Gardners' profit down but international sales growing

Gardners’ turnover and profit was down last year in a ‘competitive and challenging” market, but international sales at the company performed strongly. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenging market #international sales

Does Your News Media Company Really Know What “Audience” Means?

As we know in the publishing business, audience is key. We sell more advertising because of it, we beat our chests when we reach a certain number, and we believe what we are doing is ultimately for &ldquo;our audience.&rdquo; Looking a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business

Did Someone Say #BlackFriday? Facebook, Instagram Wrap Up Holiday Audiences for Ad Targeting

For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age

[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad targeting #holiday shopping #black friday #ad format

Google+ rides again with a redesign focused on communities of interest

Google isn't done with its attempts at running a social network. On Tuesday, the company gave Google+ a redesign focused on people getting together around shared interests.When Google+ launched in 2011, it was designed as a competitor to Facebook, focused on connecting people with their friends... Continue reading at PC World

[ PC World | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people started #shared interests #google+ launched #proved unsuccessful #discuss things #community groups #user-curated posts #specific interests

Google+ redesign focuses on Reddit-like communities with shared interests

Google isn’t done with its attempts at running a social network. On Tuesday, the company gave Google+ a redesign focused on people getting together around shared interests.When Google+ launched in 2011, it was designed as a competitor to Facebook, focused on connecting people with their friends... Continue reading at PC World

Regional Mags Are Positioned Well for a Resurgence in Local Custom Publishing

As companies shift marketing dollars back into print-based custom projects, city and regional publishers are at the ready. The post Regional Mags Are Positioned Well for a Resurgence in Local Custom Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publishers

Business-Focused 417 Magazine Spin-Off Publishes First Issue

The new bimonthly magazine seeks to provide Southwest Missouri with "networking in print." The post Business-Focused 417 Magazine Spin-Off Publishes First Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-12 00:00:00 UTC ]
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Concerns grow over Russia library clampdown

Concerns are growing that the Russian government plans to significantly tighten controls over books supplied by major libraries, with moves to eliminate the presence of books highlighting nationalism amongst non-Russians within the country and those backing Ukraine and western policies. Continue reading at The Bookseller

[ The Bookseller | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major libraries

At the New Zola Books, Focus Is On Tech, Not Books

Zola Books didn't work out as a book company, so its literary agent founder reimagined it as a technology company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #zola books #technology company

Digital focus goes multiformat

Retaining a focus on digital is crucial, say publishers, with the consumption of texts on mobile devices growing and children’s interaction with media being transformed. Continue reading at The Bookseller

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital focus

Harry Potter magic continues at Bloomsbury as sales grow

Magician series among children’s books boosting revenue at publishing house, with pre-tax profits at £1.9m Harry Potter publisher Bloomsbury has reported a jump in half-year sales after a strong performance from educational and children’s books. Sales were up 11.6% to £52.7m in the six months to... Continue reading at The Guardian

[ The Guardian | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-tax profits #strong performance #august compared #paper towns #john green #jk rowling

The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing importance #ad viewability #media industry #including buzzfeed #vice media #huffington post

BBC's McMafia drama to focus on global organised crime

Producers of globe-hopping series created by Drive screenwriter Hossein Amini from Misha Glenny’s book hope it will have international appealBBC1 will look to rival The Godfather and The Sopranos with a globe-hopping drama set in the world of organised crime inspired by the best-selling book... Continue reading at The Guardian

[ The Guardian | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book hope

Gardner: licensing continues to grow

Publishing accounted for $57m (£37m) of the $682m (£447.2m) licensing revenues generated in the UK last year, although the industry is suffering from “Frozen fatigue”, said Kelvyn Gardner, m.d. of the Licensing Industry Merchandisers’ Association (LIMA). Continue reading at The Bookseller

[ The Bookseller | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #association lima

Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at AdWeek

[ AdWeek | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price

FutureBook shortlists focus on imaginative publishing

Eight book tech companies, 15 digital books, 10 marketing/publicity campaigns, seven platforms and 15 individuals from within the book business will go head to head for the coveted FutureBook Awards. The shortlists display excellence and innovation with the winners announced at the FutureBook... Continue reading at The Bookseller

[ The Bookseller | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #winners announced