Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Other Publishing stories related to: 'Focus on the customer to grow audiences, Shurin urges'


With War, Literature Grows Even More Important in Ukraine

Book publishing and literary culture is playing a increasingly important role in the Ukraine's defense of its independence. The post With War, Literature Grows Even More Important in Ukraine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #literary culture


APA Survey: Audiobook Sales, Production Still Growing

The results of the latest annual sales survey from the Audiobook Publishers Association are in, and they show big jumps in both sales and title output in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook sales #title output


Adobe's new Digital Publishing suite puts the focus on mobile content

Adobe’s Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.Adobe’s new Digital Publishing Solution... Continue reading at PC World

[ PC World | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content #publish content #content discovery #push notifications


Authors Guild Urges More Book Contract Changes

The Guild addresses time limited book contracts, subrights, and the out-of-print clause in the latest installment of its Fair Contract Initiative. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest installment


George R R Martin urges fans to vote on Hugo Awards

George RR Martin has urged “every true fan” of science fiction and fantasy to vote for this year’s Hugo Awards to “help protect the integrity of the rocket”. The 2015 Hugo Awards, honouring the best science fiction and fantasy works and achievements of the previous year across a number of... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy works #hugo awards #science fiction #including books


Facebook’s growing influence on news consumption, in 5 charts

When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading at Digiday

[ Digiday | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook continues #post facebook #twitter users #growing influence #social networks


New Publisher Query Books Focuses on Lost LGBT Classics

Ken White, former manager of San Francisco’s Books Inc., has launched Query Books, a publishing company focusing on republishing significant LGBT books. The post New Publisher Query Books Focuses on Lost LGBT Classics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-11 00:00:00 UTC ]
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Collins tweaks revision focus

Collins Learning is publishing its reading scheme for the trade for the first time, as well as consolidating and repositioning its revision brands to tie in with upcoming curriculum changes. In May it published the first six packs of its Big Cat Reading Lions scheme, with plans to add six... Continue reading at The Bookseller

[ The Bookseller | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading scheme #collins learning #early readers


The Motor Trend guide to kick-ass custom events

Motor Trend holds some 15 tentpole events a year. Like most publisher events, they are editorially independent, created at scale and easily packaged for sponsorships. The format is predictable, repeatable and reliably monetized. In other words, they are safe. Custom events, like this one, are... Continue reading at Digiday

[ Digiday | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorially independent #motor trend #publishing platform #sponsor content #enthusiast network


Taylor: Waterstones’ focus is on conversations

Waterstones has more than tripled sales of its Fiction Book of the Month in volume terms in the past two years, the company’s head of events and PR Sandra Taylor revealed. She said its Book of the Month choices were “consistently making bestsellers because we are hand-selling better”. Giving... Continue reading at The Bookseller

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction book #volume terms #hard sell


What Scribd’s Growing Pains Mean for the Future of Digital Content Subscription Models

Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music.   That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing pains #$5 billion


IPA urges protection for Greece's book market

The International Publishers Association (IPA) has urged Greek finance minister Yanis Varoufakis to protect the country’s reading and book culture during the ongoing financial crisis. In a letter, IPA secretary general Jens Bammel wrote of how the Greek publishing industry has “suffered... Continue reading at The Bookseller

[ The Bookseller | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #book culture #economic crisis


Helping Small Newsrooms With Tutorials for Growing Revenues

I started the year with a problem: small news organizations don’t have enough time to keep their digital publishing and ad sales practices up to date. This is how I started to develop a solution.    At the end of January 2015, I b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing


Quartz's Kevin Delaney on Why a Western Focus Limits a Digital Publisher's Growth

Prior to the launch of its Africa edition, Quartz was still seeing between 100,000 - 150,000 monthly readers originating from the continent. For editor-in-chief Kevin Delaney, that wasn't much of a shock. The digital pure-play's focus on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kevin delaney #digital publisher


Facebook’s growing video power has publishers embracing the sound of silence

The rise of Instagram and Facebook, which mute video audio by default, is forcing publishers to rethink their video creation strategies. NowThis and Fusion, for example, are creating video that's "volume agnostic", meaning that they can viewers can watch them with the sound on or off and still... Continue reading at Digiday

[ Digiday | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #forcing publishers #creating video #work harder


Ursula K. Le Guin Urges Amazon Book Buying Boycott

SF grand dame Ursula K Le Guin, writes, 'Every book purchase made from Amazon is a vote for a culture without content and without contentment.' The post Ursula K. Le Guin Urges Amazon Book Buying Boycott appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #le guin


BookCon 2015: BookCon Grows Up... and Moves On

Two years ago, when Reed Exhibitions announced it would be adding a consumer component to its annual trade show for publishers and booksellers, reactions were mixed. Now, with next year’s BookCon moving to Chicago (along with BEA), most publishers said that, though they’re unsure what a Chicago... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Libraries urged to innovate to raise money

Libraries have been urged to find a new ways of raising money – such as offering paid-for holiday clubs in the school holidays - if they want to stay afloat. A report by community organisations network Locality, funded by Arts Council England (ACE), calls for libraries to look for new ways to... Continue reading at The Bookseller

[ The Bookseller | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raise money #raising money #stay afloat #core values


Priest’s Mission Embodied the Pope’s Focus on the Poor

With the ascension of the first pontiff from a Third World country, is liberation theology, suppressed under John Paul and Benedict, poised for a comeback? Missionary priest Claude Lacaille writes of his life dedicated to practicing "the preferential option for the poor," which has become a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pope francis #central theme


Coloring Books Grow Up

When Penguin Random House announced recently that it had acquired world rights to the next two adult coloring books from Johanna Basford, the so-called queen of coloring, it was just the latest sign that the demand for coloring books in the U.S. is continuing to surge. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coloring books #johanna basford #latest sign