#hard sell

Publishing news tagged with #hard sell


Women Translators on Women in Translation: ‘Translations Are Already a Hard Sell’

From Words Without Borders: 'Put in the time to seek out great books by women and underrepresented writers,' one of a quartet of women translators says. The post Women Translators on Women in Translation: ‘Translations Are Already a Hard Sell’ appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #women translators #hard sell #great books #underrepresented writers


Taylor: Waterstones’ focus is on conversations

Waterstones has more than tripled sales of its Fiction Book of the Month in volume terms in the past two years, the company’s head of events and PR Sandra Taylor revealed. She said its Book of the Month choices were “consistently making bestsellers because we are hand-selling better”. Giving... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction book #volume terms #hard sell


Porter’s Lucy Yeomans: ‘It’s all about the woman, listening to her, asking her what she wants’

The magazine editor on integrating print with technology, avoiding the hard sell, and why it’s fine for covers to show a few wrinklesIt seemed, at the time, an odd move. While old media print companies were scrambling to improve their digital offerings and wondering whether their print titles... Continue reading at 'The Guardian'

[ The Guardian | 2015-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard sell #digital offerings #print titles #print magazine #customer feedback


Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard news #hard sell #print editions