Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Other Publishing stories related to: 'Focus on the customer to grow audiences, Shurin urges'


A Collaborative Photobook Publisher Grows in Brooklyn

Red Hook Editions describes itself as more of a "publishing community" than a publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing community


Irish children’s book market grows 16%

Children’s book sales in Ireland increased 16% in 2015, boosted by the popularity of authors such as David Walliams and Jeff Kinney, but booksellers and publishers in the country say strong local publishing is also on the rise. Continue reading at The Bookseller

[ The Bookseller | 2016-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish children #book sales #david walliams #jeff kinney


Happiness to mindfulness, via wellbeing: how publishing trends grow

From cod to colouring, fashions come and go in books. What do they tell us about our culture, and can we predict what’s next? After the long, wet winter, the season is finally on the turn. I know this partly because the instinct to hunker down in a nest of books is giving way to an urge to... Continue reading at The Guardian

[ The Guardian | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve written #literary editor #writing career #publishing trends #book festivals


Media Companies Focus on Marketing Their Publishing Platforms to Others

In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age

[ Advertising Age | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology platforms #secret sauce


16.9 million viewers for rowdy Republican debate is 2nd biggest audience ever for Fox News

The raucous Republican primary debate gave Fox News its second largest audience ever on Thursday. Nielsen data show an average of 16.9 million viewers tuned into the 11th meeting of the contenders for the 2016 Republican presidential nomination held at the Fox Theatre in Detroit. Only the first... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fox news #largest audience


Black viewership of the Oscars was only slightly down; Latino audience grew by 8%

The running theme of the 88th Academy Awards was #OscarsSoWhite, but black viewership of the ABC telecast held up compared with last year. Data from Nielsen showed that 3.22 million African Americans tuned in, just 2% under last year’s total. African American viewers made up 9.4% of the total... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total audience #nielsen showed


Publishing's future lies in diverse audiences, Chi tells IPG

Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at The Bookseller

[ The Bookseller | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audiences #ipg conference


Publishers Have to Pay Up to Track Their Audiences on Distributed Platforms

Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling... Continue reading at Advertising Age

[ Advertising Age | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple news #make money #selling ads #additional cost


Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer

Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post bringing #jo henry


Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar


Simon & Schuster’s Salaam Reads Focuses on Muslim Characters and Stories

Simon & Schuster Children’s Publishing has announced the launch of Salaam Reads, focusing on Muslim characters and stories. The post Simon & Schuster’s Salaam Reads Focuses on Muslim Characters and Stories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #muslim characters #salaam reads


Reedsy Grows, Launches Online Book Editor Tool

U.K. self-publishing platform Reedsy launched the Reedsy Book Editor, an online editing and typesetting tool, and the site reports growing membership and new partnerships with Ingram and Kobo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Banned Books Week to Focus on Diversity

The annual celebration of the freedom to read, set this year for Sept. 25-Oct. 1, will focus on banned books written by people of color. The event will also look to examine why titles by diverse writers are so often challenged. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual celebration


BuzzFeed's Audience Spends Over 100 Million Monthly Hours On BuzzFeed

Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company

[ Fast Company | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buzzfeed reported #social platforms #page views #unique visitors


A Strong Focus on Children's Books at Taipei Fair

The Taipei International Book Exhibition has always been known for its large congregation of overseas exhibitors, and this year's event, running from February 16–-21, continues the tradition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong focus #overseas exhibitors


Hackney bookshop opens with indie focus

The people behind Camden Lock Books have opened a new independent bookshop in Hackney, east London. Continue reading at The Bookseller

[ The Bookseller | 2016-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie focus #independent bookshop #east london


Authors and publishers urge US to help missing booksellers

Author and publishing organisations worldwide have banded together to urge the United States' government to investigate the disappearances of five missing Hong Kong (HK) publishers. Continue reading at The Bookseller

[ The Bookseller | 2016-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #missing booksellers


Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #private marketplaces #mediation services #ad server #ad services


DOJ Urges Supreme Court to Deny Apple’s E-book Appeal

In an opposition brief filed on December 23, the U.S. Department of Justice urged the Supreme Court not to hear Apple’s appeal in the long-running ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book appeal #deny apple #supreme court #hear apple


Publishers need to focus on metadata

Publishers must participate in the evolution of metadata standards, improve the accuracy of inputting that data, and broaden the access to companies outside of their customer base, according to industry experts. Continue reading at The Bookseller

[ The Bookseller | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #metadata standards #customer base #industry experts