Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
News tagged with: #urged publishers

Other Publishing stories related to: 'Focus on the customer to grow audiences, Shurin urges'

New Jamie Oliver to focus on healthy eating

Jamie Oliver’s new book will focus on healthy eating, following a “personal journey” taken by the TV chef. Penguin Random House’s Michael Joseph division will publish Everyday Super Food in August this year, to tie in with a new six-part Channel 4 series. The book will contain recipes for 30... Continue reading at The Bookseller

[ The Bookseller | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #healthy eating #personal journey #tv chef

TCAF Grows as D&Q Gets New Publisher

News of a change at the helm of leading graphic novel publisher Drawn & Quarterly was the talk of this year's Toronto Comic Arts Festival, which saw growth in attendees and exhibitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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Blackwell’s to increase its focus on festivals

Literary festivals are growing in importance for retailer Blackwell’s, with the company actively seeking to establish partnerships with the sector. Zool Verjee, Blackwell’s sales development manager, told The Bookseller the chain had enjoyed sales growth of 15% year on year after partnering... Continue reading at The Bookseller

[ The Bookseller | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary festivals #15% year #establish partnerships

BEA 2015: Yes, Libraries Are Your Best Customers

Five years ago, in a 2010 BEA preview article for PW, Sachem (N.Y.) Public Library’s Lauren Gilbert playfully dubbed librarians the Rodney Dangerfields of BookExpo America—the “dowdy, poor relations” who get no respect at the publishing family reunion that is BEA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public library

Lincolnshire library campaigners urge minister to intervene

Library campaigners in Lincolnshire are continuing their fight against council cuts, submitting new evidence to the secretary of state urging them to intervene in the council's decision. Continue reading at The Bookseller

[ The Bookseller | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #council cuts #library campaigners

As Mobile Travel Bookings Grow, This Private Jet Charter Service Is Catching Up

While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek

[ AdWeek | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #commercial airlines #travel brands #phone numbers #mobile site #desktop version

Personalization and Customization in E-learning: Digital Solutions in India 2015

When introducing new learning products to today’s market, personalization is key to success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions

Funding for SaaS businesses grows by 70 percent

Software as a Service (SaaS) is one of the biggest technology growth areas at the moment. That's reflected in the amounts of capital being pumped into the sector by investors. A new SaaS Trends Report by Tibco Analytics and venture capital tracker CB Insights shows that funding for SaaS... Continue reading at Betanews

[ Betanews | 2015-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishing #$160 million

London Book Fair 2015: Some Growing Pains in Return to Olympia

Publishers said the Olympia is a nice venue, but that didn't stop many from getting lost during the first few days of the London Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing pains

Manga Publishers Try Games, Erotica to Grow Market

The U.S. manga market is growing again and publishers are turning to related products--from prose tie-ins and games to accessories and apparel--to reel in even more consumers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #manga publishers #manga market

London Book Fair 2015: At Digital Minds, Publishers Urged to Experiment, and Learn

The seventh annual Publishing for Digital Minds Conference kicked off the London Book Fair, with the main exhibits officially opening on Tuesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital minds #publishers urged

Faber and Perseus grow partnership

Faber has launched a new publishing partnership with the Perseus Books Group in the US, and will now publish in the US directly, beginning in spring 2016. Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partnership

Beacon Adds Editors, Grows List

The Boston-based press is positioning itself for growth with two new senior editors, one in New York City and one in Chicago, who will help it increase its list from 35 to 45 titles a year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boston-based press #senior editors

Customer Relationship manager for Hachette

Hachette UK has appointed Tim Perhar, formerly of Global Radio, in the newly created role of group customer relationship management (CRM) manager. Perhar was at Global Radio for five years, where he worked with a CRM platform to increase the levels of engagement between listeners and the Global... Continue reading at The Bookseller

[ The Bookseller | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk

Columbus Dispatch Captures Audience Information, Ad Revenue

The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications. Publishers such as us &ndash; The Columbus Dispatch & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #holy grail #publishing world #direct relationship

Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube... Continue reading at The Bookseller

[ The Bookseller | 2015-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book recommendations #sally green #owen jones

IPA Congress: publishers urged to join subscription

There is "an enormous business to be built in the book subscription space," similar to that in music and film, but more titles need to be made available by publishers, Scribd c.e.o. Trip Adler told the IPA Congress in Bangkok yesterday (24th March). Meanwhile HarperCollins chief digital officer... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers urged #business models #ipa congress

Facebook wants its audience data to replace the cookie

On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #audience segments #attractive proposition #brands alike #media executives #digital ecosystem

IPA Congress Focuses on the Publisher’s Role in a Digital Economy

In his opening speech, Elsevier chairman Y. S. Chi emphasized the need to regard industry changes as opportunities instead of threats or diversions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital economy #opening speech