While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet started working with Google to run geo-targeted mobile ads in December. Now, it plans to launch a mobile booking app this summer that will let its clientele book a private jet on demand. "For aviation, it's taken a long time for the industry—specifically charter—to get their act together," said Greg Richman, CEO of Skyjet. "The charter market is about 50 percent of the entire private aviation flying, so it's a huge chunk." The company initially targeted mobile ads around airports where holiday travelers on commercial airlines were either stranded or delayed. Like other travel brands, capturing sales leads is the No. 1 goal, so the campaign used call extensions to track the phone numbers of people who clicked on the ads. Requests for Skyjet quotes have jumped 93 percent since last year, and mobile traffic spiked 50 percent between the fourth quarter of last year to the first quarter of 2015, boosting mobile conversions 177 percent. People are spending more time on the mobile site, too. During the first quarter of the year, the average user spent two minutes and 14 seconds on the mobile site—30 seconds more than the desktop version. Based on those stats, Skyjet is now gearing up... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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While the mobile boom took off for commercial travel brands a few years ago, the private sector has been noticeably slower to make the shift to digital. But that's starting to change for high-end players like Skyjet, a private jet charter service. After launching a website last year, Skyjet... Continue reading at AdWeek
[ AdWeek | 2015-04-24 00:00:00 UTC ]
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All photos courtesy of e-Kitabu. In 1993, I was a teenager, volunteering to work with street children in Kibera, the largest “slum” on the continent of Africa. I held babies, played hokey-pokey and Swahili versions of patty cake with grade-school kids, fielded requests for money by street... Continue reading at Literrary Hub
[ Literrary Hub | 2023-12-04 09:48:58 UTC ]
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Recent months have brought several travel books that put environmental awareness front and center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
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Small business owners are getting a new feature tailored just for them in Microsoft Office 365—a full-service system for scheduling appointments for their services over the internet. Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World
[ PC World | 2016-07-21 00:00:00 UTC ]
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Entitle Books, an ebook subscription service, has launched Entitle Christian, devoted exclusively to Christian books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-06 00:00:00 UTC ]
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While authors have appeared in person, via Skype or via telephone at book clubs before, Book the Writer has the clubs pay for the author's appearance. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-01 00:00:00 UTC ]
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Written By: Philip Stone and Felicity Wood Publication Date: Fri, 04/03/2011 - 09:43 The majority of the books to be handed out tomorrow (5th March) as part of World Book Night have already received a sales boost in 2011. The figures will be a welcome fillip for the organisers, with founder... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Penguin Random House UK was planning to close its Grantham Book Services warehouse as it shuts down its third-party distribution business. But the facility will now be converted into a hub for PRH US to service is U.K. and European retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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New tools could finally help publishers stem the flow of counterfeit editions online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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The Canadian aerospace firm Bombardier is in the midst of moving its aircraft assembly plant from Downsview Park to Pearson Airport, and CBC Toronto got a sneak peak of the new facility. Continue reading at CBC
[ CBC | 2024-01-23 10:00:49 UTC ]
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In Bend, Ore., Jessica Hammerman and Isaac Peterson have founded a small independent publishing house focused on literary fiction and memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
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At the Frankfurt Book Fair's comics center, German publishers see growing interest from readers and are expanding into manga and manwha. The post Frankfurt: German Comic Book Scene Grows in Partnerships appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:38:10 UTC ]
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The results of this year's Association of American Literary Agents biannual membership survey indicate that the agency sector of the book business is diversifying, but is still predominantly white, and issues including burnout and unequal pay remain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series... Continue reading at AdWeek
[ AdWeek | 2023-08-30 11:38:30 UTC ]
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Reported detention of Li Yanhe has echoes of 2015 disappearances of five Hong Kong booksellersConcerns are mounting for a Taiwan-based book publisher believed to have been detained in China, in a case that has echoed the disappearances in 2015 of five Hong Kong booksellers.Li Yanhe, also known... Continue reading at The Guardian
[ The Guardian | 2023-04-24 10:09:18 UTC ]
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New York Times suggests Spare could be one of most divisive celebrity memoirs as comedians and talkshow hosts weigh inConcern, comedy, and confusion – Prince Harry’s upcoming book has generated different reactions across the US, his adopted home country.Excerpts from the autobiography Spare were... Continue reading at The Guardian
[ The Guardian | 2023-01-07 19:39:06 UTC ]
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The holiday travel season is once again upon us! It's the magical time of the year that combines standing in airport security lines with incrementally losing your mind as the hands of your watch perpetually tick closer to a boarding time that magically moved up 45 minutes since you left the... Continue reading at Engadget
[ Engadget | 2022-12-04 15:30:19 UTC ]
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