Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]

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Lit Hub Daily: August 14, 2024

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[ Literrary Hub | 2024-08-14 10:30:11 UTC ]
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Joanna Pearson on Writing a Literary Whodunnit

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[ Literrary Hub | 2024-07-23 08:01:09 UTC ]
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Exclusive: Reese Witherspoon’s wildly popular book club is now an app

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[ Fast Company | 2021-02-03 10:00:34 UTC ]
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[ Book Riot | 2020-09-15 10:34:00 UTC ]
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Listen to Book Riot’s New Podcast NOVEL GAZING!

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[ Book Riot | 2020-01-14 11:34:19 UTC ]
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[ Book Riot | 2019-08-22 10:35:30 UTC ]
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Check Out ALL Of Reese Witherspoon’s Book Recommendations

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[ Book Riot | 2019-08-06 10:36:56 UTC ]
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12 books that CEOs think you should read in 2019

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[ Fast Company | 2019-01-11 00:00:00 UTC ]
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[ Los Angeles Times | 2018-08-20 00:00:00 UTC ]
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[ The Bookseller | 2017-03-07 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-12-21 00:00:00 UTC ]
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Owen Jones to discuss publishing pay and conditions at Unite event

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[ The Bookseller | 2016-06-10 00:00:00 UTC ]
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[ Betanews | 2016-02-03 00:00:00 UTC ]
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[ The Guardian | 2015-12-18 00:00:00 UTC ]
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Your Bookshelves Are At the Heart of New Book Discovery Engine

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[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Pratt and Green on Branford Boase shortlist

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[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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New YALC authors announced

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[ The Bookseller | 2015-04-16 00:00:00 UTC ]
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[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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