Penguin Platform will target teen audience

Penguin Random House UK is hoping to engage with 16-19 year-olds with targeted teen content across social media platforms. The publisher, which closed its online teen book community Spinebreakers last September, will now produce targeted content for branded spaces on Tumblr, Twitter, YouTube and Instagram through an initiative it is calling Penguin Platform. Content will include author interviews, writing advice, playlists and book recommendations, and is launching this week with interviews with Sally Green and Owen Jones. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-04-03 00:00:00 UTC ]

Other news stories related to: "Penguin Platform will target teen audience"


Amazon's new Kindle Paperwhite officially announced, ships September 30th

In case you needed official confirmation, Amazon's new Kindle Paperwhite is indeed real and on the way. While we still don't have much in the way of specifics, according to the public listing, we do know that the refreshed Paperwhite should arrive with a 25-percent faster processor, improved... Continue reading at Engadget

[ Engadget | 2013-09-03 00:00:00 UTC ]
More news stories like this


'Unprecedented' deals for Penguin's Sally Green

Penguin has secured deals in 25 languages for Sally Green's YA debut Half Bad within 13 weeks... Continue reading at The Bookseller

[ The Bookseller | 2013-06-27 00:00:00 UTC ]
More news stories like this


Film rights sold for Bologna hit

The film rights to YA debut novel Half Bad by Sally Green have been snapped up by Fox 2000, hard... Continue reading at The Bookseller

[ The Bookseller | 2013-04-08 00:00:00 UTC ]
More news stories like this