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Adobe today announced Audience Marketplace, a new data exchange in Adobe Audience Manager, the company’s data management platform (DMP). Audience Marketplace is a private data marketplace that connects advertisers and content publishers to buy and sell second and third-party data faster and with... Continue reading at 'Betanews'
[ Betanews | 2015-11-12 00:00:00 UTC ]
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#content publishers
#audience segments
#targeted content
On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at 'Digiday'
[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#audience segments
#attractive proposition
#brands alike
#media executives
#digital ecosystem