Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer

Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
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Cosmopolitan Has Many Platforms, But Just One Focus: Its Readers

Innovation means a lot of different things to a lot of different people in a lot of different industries. In publishing, the word has typically been tethered to data-driven digital products, rather than ideas and ideators. But at Cosmopolitan, innovation is taking on a more complex meaning that... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-23 19:03:42 UTC ]
More news stories like this | News stories tagged with: #hearst #editorial strategy #fan base #younger generations #mental health


In Germany, Focusing on This Metric Let a Newspaper Increase Reader Loyalty (and Subscribers Too)

The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
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VC Henry McNamara: ‘The term direct-to-consumer is outdated’

Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:15 UTC ]
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After layoffs, Brit + Co to focus on direct-to-consumer biz

Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week.   “It’s not news that the media industry has been... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide specifics #consumer services #licensing deals #smaller publishers #bigger emphasis


The pivot to paid is bringing renewed focus on automated personalized content tools

Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasingly common #news publishers


Kensington Brings U.K. Grip Lit to U.S. Readers

Britain's domestic and psychological suspense writers offer a dark, edgy take on this mesmerizing genre. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Indie Indigo seeks to bring 'beautiful writing and necessary ideas' to readers

Having worked for large literary lists and on one of the UK’s premier literary magazines, Ellah Wakatama Allfrey says she’s right at home at three-strong independent list Indigo Press. Continue reading at The Bookseller

[ The Bookseller | 2018-11-12 00:00:00 UTC ]
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Bringing classics to the modern reader

We spoke to Legend Press' managing director Tom Chalmers about its second set of Classics, publishing this June.  Continue reading at The Bookseller

[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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Jo Henry to leave Nielsen Book after 20 years

Jo Henry, v.p. insight & analytics at Nielsen Book, is leaving the company after more than 20 years. Continue reading at The Bookseller

[ The Bookseller | 2018-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #jo henry


Italian Publishers’ Report at Frankfurt Book Fair: Focus on Readers

A report from the Italian Publishers Association names low readership as its 'problem of problems' and vows to address the country's shrinking readership. The post Italian Publishers’ Report at Frankfurt Book Fair: Focus on Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #italian publishers #readers appeared


D&D Reader app brings paper reference books to your tablet

Dungeon Masters can rest a bit easier now that the library of Dungeons and Dragons core rulebooks will soon be available in an easy-to-lug digital edition. Instead of a stack of heavy paper-bound volumes, you'll be able to take your iPad or Android t... Continue reading at Engadget

[ Engadget | 2017-09-22 00:00:00 UTC ]
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Jacaranda to bring Caribbean crime to UK readers this summer

Jacaranda Books is launching a Caribbean-themed crime series this summer by Paula Lennon, starting with Murder in Montego Bay. Continue reading at The Bookseller

[ The Bookseller | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk readers #jacaranda books


BookExpo Opens With Data for the Industry and a Focus on Consumers

As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo opens #consumer data


Noir Press: Bringing Lithuanian Fiction to English Readers

‘Does a Lithuanian author stand a chance in the ocean of books on British bookshop shelves?’ Noir Press’ Stephan Collishaw says he has a good answer. Laura Sintija Černiauskaitė is the Vilnius-born, 39-year-old author who won the 2009 European Union Prize for Literature for her ‘Kvėpavimas į... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english readers


Denmark’s Bogforum: Bringing Readers, Authors and Publishers Together

At Denmark's largest book fair, Bogforum, director Andreas Nordkild Poulsen is working on engaging readers and giving publishers and authors a public forum. The post Denmark’s Bogforum: Bringing Readers, Authors and Publishers Together appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
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Industry Vet Weise Brings Charlesbridge's Imagine Imprint Into Focus

After 20 years in publishing, Don Weise is working with Charlesbridge to rebrand and reimagine its adult imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Penguin to bring 'Quiet Power' to younger readers

Penguin is publishing a follow-up to Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking, which will take its message to younger readers. Continue reading at The Bookseller

[ The Bookseller | 2016-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stop talking #susan cain #younger readers


Readers Drawn to SIBA's First Consumer Day

More than 150 consumers attended SIBA's Triangle Reads, SIBA's first consumer day at its annual trade show September 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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How Dr. Seuss is still bringing rhymes and pictures to readers

'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bringing rhymes