Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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Long-held assumptions held by the trade about writers of colour must be challenged and a concerted effort made to reach new and diverse audiences, the industry heard tuning into a webinar launching the Rethinking ‘Diversity’ in Publishing report. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 18:37:47 UTC ]
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The entire political class has "sold out" on Brexit, Ken Clarke MP has told delegates to the IPG Conference, as he discussed the government's current "astonishing and complex" task in negotiating a new relationship with the European Union and rest of the world. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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An increasingly ”sympathetic” Waterstones, a more agreeable Amazon, direct-to-consumer sales and the mining of niche markets have given independent publishers a boost ahead of the sector’s annual gathering at the Independent Publishers Guild (IPG) Conference, held on 4th–6th March. Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
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Marketing and selling digital content were the topics on the agenda at the opening day of the... Continue reading at The Bookseller
[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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The Independent Publishers Guild has confirmed more speakers for next month's 50th annual... Continue reading at The Bookseller
[ The Bookseller | 2012-02-22 00:00:00 UTC ]
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