#editorial properties

Publishing news tagged with #editorial properties

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Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16.   The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team #general manager #style network #advertising partners #engaged audiences #editorial properties


Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New York publisher is interested in buying Pratt's two sites to build up its focus on digital-only brands, which... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millennial women #editorial properties #brand development #traditional publishers #news online #undisclosed price