360i’s Bryan Wiener: Publishers should focus on doing what Google and Facebook don’t do

360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from the menagerie of ads that belie many publishers' claims of being "premium" environments. The post 360i’s Bryan Wiener: Publishers should focus on doing what Google and Facebook don’t do appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-16 00:00:00 UTC ]
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360i’s Bryan Wiener: Publishers should focus on doing what Google and Facebook don’t do

360i chairman Bryan Wiener believes publishers shouldn't try to compete head on with Google and Facebook. Instead, they should see what opportunities there are to seize in a large, growing market that Google and Facebook aren't focused on. One place to start is by cleaning up their sites from... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bryan wiener #growing market

West Virginia newspaper publisher sues Google, Facebook

A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News

[ ABC News | 2021-01-29 23:10:00 UTC ]
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With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
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Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon

Axel Springer and Funke Mediengruppe’s joint sales house Media Impact has joined forces with the joint sales house of fellow publishing juggernauts RTL Groupe and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups. The post Germany’s... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:59 UTC ]
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Facebook’s and Google’s subscription tools offer publishers modest improvements

The subscription lift has been modest, and the tools can be cumbersome to implement, limiting their impact, publishers say. The post Facebook’s and Google’s subscription tools offer publishers modest improvements appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-10-26 00:00:00 UTC ]
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Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits

A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-23 00:00:00 UTC ]
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Google is using Facebook fatigue to woo publishers

Through mounds of grants, training and in-house expertise, Google’s impact on the publishing business is pervasive. The post Google is using Facebook fatigue to woo publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post google #in-house expertise #publishing business

Publishers Are Seeing Traffic From More Than Just Facebook and Google

For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek

[ AdWeek | 2018-06-09 00:00:00 UTC ]
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While Facebook battles fires, Google rolls out pro-publisher initiatives

The tech giant introduced measures to let people subscribe to publications through Google and give more priority to quality news sources in search results. The post While Facebook battles fires, Google rolls out pro-publisher initiatives appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-20 00:00:00 UTC ]
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Publishers Could Get a New Weapon Against Facebook and Google

Proposal would grant publishers an antitrust exemption to seek concessions from tech giants, who dominate online advertising. Continue reading at Wired

[ Wired | 2018-03-07 00:00:00 UTC ]
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Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes

Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
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Google and Facebook make up less than 5 percent of publishers’ digital revenue

Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-08 00:00:00 UTC ]
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Facebook will focus on friends over publishers in the News Feed

Facebook just announced that it will make sweeping changes to the News Feed, the primary place where users find content on the social network. Over the next few months, users will see "more from your friends, family and groups" and " less public cont... Continue reading at Engadget

[ Engadget | 2018-01-12 00:00:00 UTC ]
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Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment

Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday

[ Digiday | 2017-12-13 00:00:00 UTC ]
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Government considers classifying Google and Facebook as publishers

Culture secretary says internet firms may have legal status changed amid concerns about copyright and extremist materialKaren Bradley, the culture secretary, has said the government is considering changing the legal status of Google, Facebook and other internet companies amid growing concerns... Continue reading at The Guardian

[ The Guardian | 2017-10-12 00:00:00 UTC ]
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With Facebook’s focus on video, publishers hear less about Instant Articles

The platform said it's still committed to the fast-loading articles feature and is about to test new features to help publishers. The post With Facebook’s focus on video, publishers hear less about Instant Articles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-06 00:00:00 UTC ]
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Some publishers give Facebook and Google visitors a worse user experience

Some publishers show more pop-ups, autoplay ads and content recommendation ads to flyby readers. The post Some publishers give Facebook and Google visitors a worse user experience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-10-05 00:00:00 UTC ]
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Facebook loses attention as publishers shift focus to other platforms

They're either spending less time on Facebook either in absolute or relative to time they’re spending on other platforms. The post Facebook loses attention as publishers shift focus to other platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-29 00:00:00 UTC ]
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Turning off retargeting could hurt publishers and empower Google, Facebook

If users could opt out of retargeting with a single click, it could have ripple effects throughout the ad and media industries. The post Turning off retargeting could hurt publishers and empower Google, Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post turning #facebook appeared #hurt publishers #ripple effects #media industries

‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sharing #distributed platforms #apple appeared #monetization options #greater flexibility