#in-app purchases

Publishing news tagged with #in-app purchases


AT&T casts sponsorship spell over new 'Harry Potter: Wizards Unite' game

AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-21 21:00:51 UTC ]
More news stories like this | News stories tagged with: #in-app purchases #$2 million #senior vp #digital marketing #nielsen #time warner #harry potter


Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at 'AdWeek'

[ AdWeek | 2016-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #small number #created equal #campaigns running #in-app purchases


Texture Cleared for In-App Purchases

The digital magazine reader, which shares revenue with publishers, clears a major hurdle in customer acquisition. The post Texture Cleared for In-App Purchases appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #in-app purchases #major hurdle


Gojimo hits £500k crowdfunding target

Exam preparation app Gojimo has reached its £500,000 crowdfunding target. The app offers 50,000 free curriculum specific quiz questions, and content from publishers such as Oxford University Press and McGraw-Hill Education is available through in-app purchases. Gojimo, which says it has... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mcgraw-hill education #in-app purchases #raise half


Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #in-app purchases #mobile advertising #ad server #drive traffic #mobile website


Madden NFL 25 for iOS available now as a free download

EA's kicking off its free-to-play mobile strategy with an iOS version of the much-anticipated Madden NFL 25. Available now via the App Store, the popular gaming franchise arrives on the iPhone, iPod touch and iPad as a gratis download, though there are (naturally) a slew of in-app purchases that... Continue reading at 'Engadget'

[ Engadget | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipod touch #in-app purchases #electronic arts #canadian publisher