Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might signal how likely a person is to play a game, book a flight or buy a pair of shoes. Signifying app events include actions like adding an item to an online shopping cart or wish list, initiating a checkout, purchasing a product, rating an app, searching for an app or viewing content. According to Facebook product manager Jehan Damji, only a small number of people who download an app provide any long-term value for the company that made it. In fact, he said only six percent of people still use an app 30 days after installing it. "What that tells us is that not all installs are created equal," Damji said in an interview. Through its updated event-based bidding process, advertisers can choose whether to pay less for for an install or bid more for someone who is likely to use the app. The updates are also better for users, who could end up seeing more ads for apps they might actually want. (Rather than, say, ad after ad for FarmVille when you're just not a FarmVille kind of person.) The ads will be available for campaigns running across Facebook, Instagram and publishers using the Facebook Audience Network. "We know from what advertisers have told us and the way they think about... Continue reading at 'AdWeek'
[ AdWeek | 2016-07-18 00:00:00 UTC ]
While we felt that the Kindle Colorsoft was by and large a solid first stab at a color ereader by Amazon, there has been a problem with the device. After several buyers pointed out that a yellow band was discoloring the bottom of the display, the same issue occurred on our review unit. Now, the... Continue reading at Engadget
[ Engadget | 2024-11-05 19:01:45 UTC ]
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At a glanceExpert's Rating ProsModest price for decent specsBright, clear, and colorful displayCute and funky designImpressive microphonesConsDoesn’t have good sustainNot as snazzy or speedy as competitionHinge can pinchOur VerdictThe Acer Aspire Vero 16 is pretty average in most areas, but... Continue reading at PC World
[ PC World | 2024-06-19 10:30:00 UTC ]
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When I began writing my unborn son a letter in 2018, a book was the furthest thing from my mind. I wasn’t trying to unpack the countless ways in which the words “all men are created equal” have failed us in this country. Instead, I was thinking that I would write a letter, something that […] The... Continue reading at Electric Literature
[ Electric Literature | 2024-03-05 12:00:00 UTC ]
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Ek blames Apple for holding back his company’s first foray into audiobooks and confirms his company is in talks with Google about in-app purchases. Spotify is doubling down on audiobooks: Paying subscribers of the music service will now have access to up to 15 hours of audiobook listening as... Continue reading at Fast Company
[ Fast Company | 2023-10-03 16:30:00 UTC ]
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It's now much easier for game studios to release their work on the Epic Games Store. Epic has introduced long-awaited self-publishing tools that let anyone release games through its storefront. They'll have to pay $100 per title and meet certain requirements (more on those in a moment), but they... Continue reading at Engadget
[ Engadget | 2023-03-09 16:20:56 UTC ]
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Faced with slowing industry sales and rising costs, HarperCollins has eliminated what it called a "small number" of positions, and instituted a number of other measures in a bid to "operate as efficiently as possible," CEO Brian Murray announced to employees on October 13. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-13 04:00:00 UTC ]
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Friendship is such a universal and central theme to all of our lives, that picking just a small number of the best short stories about such a broad theme is always going to be a challenge. However, the following stories are by some of the finest masters of the short […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-09-21 14:00:43 UTC ]
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Tablets are useful for more than playing games and watching movies, and one of the simplest, most effective tools a Samsung Galaxy Tab tablet offers is its ability to quickly connect itself as a second screen for your PC—via, well, Second Screen. Why should you care? Because a lightweight... Continue reading at PC World
[ PC World | 2022-08-22 10:45:00 UTC ]
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Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget
[ Engadget | 2021-11-04 13:42:55 UTC ]
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Fans can find the actress’s book recommendations, special merch, and pop-up events on the new mobile platform. Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app... Continue reading at Fast Company
[ Fast Company | 2021-02-03 10:00:34 UTC ]
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Once upon a time, round about the start of the year, there was a settled order in the audiobook recording world. A relatively small number of voice artists had at-home recording setups – often a booth, built in a spare room or the garden shed, which gave the experienced narrator greater... Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 19:59:08 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
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A rare book of handwritten lyrics and watercolor paintings by folk music legend Joni Mitchell is to be published this fall, 48 years after the singer-songwriter produced a small number of copies as gifts to her friends. Houghton Mifflin Harcourt is set to release "Morning Glory on the Vine: Early... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-11 00:00:00 UTC ]
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Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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The digital magazine reader, which shares revenue with publishers, clears a major hurdle in customer acquisition. The post Texture Cleared for In-App Purchases appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-07 00:00:00 UTC ]
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Brands may still be treading lightly, but publishers have been going all-in on Facebook Live. So much so that it’s becoming impossible to scroll through your Facebook feed without coming across a live video stream involving some wacky science experiment or a celebrity Q&A. But not all videos... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
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If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
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The UK and US publishing workforce is dominated by Caucasians (79%) and women (78%), according to a diversity study from children's book publisher Lee and Low. The post The Lee and Low Survey: Diversity Is Not Created Equal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-03 00:00:00 UTC ]
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