#third-party platforms

Publishing news tagged with #third-party platforms

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After dropping its paywall, The Sun focuses on rebuilding traffic

After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at 'Digiday'

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party platforms #digital publishing #win back #content strategy


‘Reach and return': The Financial Times is making its paywall leakier

Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at 'Digiday'

[ Digiday | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major platforms #third-party platforms #financial times #post reach