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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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The reigning wisdom in book publishing is that an author’s marketing budget will match his or her advance. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
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