#marketing budget

Publishing news tagged with #marketing budget


A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with: #marketing budget #movie studios #nielsen


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side


Grand Central Goes All Out For “In-House Favorite”

The reigning wisdom in book publishing is that an author’s marketing budget will match his or her advance. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grand central #book publishing #marketing budget