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Generally speaking, surges in online traffic during the pandemic have not translated to commensurate revenue growth for consumer-facing publishers, of whom an overwhelming majority anticipate a decline in digital advertising this year as marketers are forced to cancel, adjust or delay... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-04 19:08:35 UTC ]
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After three years behind a paywall, The Sun has had to flip its content strategy to win back the traffic and SEO history it's lost in the interim, to compete in the free-access world. That's meant bringing in more people experienced with digital publishing and creating a centralized team... Continue reading at 'Digiday'
[ Digiday | 2016-03-21 00:00:00 UTC ]
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#content strategy
#win back
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Christine Ragasa, previously the director of publicity for Hyperion Books, has been named executive director of publicity and content strategy at Skyhorse Publishing, effective immediately. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Our audiences and our customers have changing needs and expectations of Hanley Wood. We had to evolve our content strategy and drive new value for them and for the company. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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Google Play Books has been on a slow world tour that hasn't given Asia much love. Google is addressing that regional deficit in grand fashion today by launching its digital bookshop in India. The collection includes the expected blend of local and international titles, although the Books... Continue reading at 'Engadget'
[ Engadget | 2013-02-28 00:00:00 UTC ]
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#international titles
#content strategy
#source link