The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading >> [ Source: The New York Times | 2021-09-27 02:20:46 UTC ]
The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading >> [ Source: The New York Times | 2020-09-30 23:08:15 UTC ]
Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading >> [ Source: AdWeek | 2016-03-22 00:00:00 UTC ]
Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading >> [ Source: Digiday | 2015-06-01 00:00:00 UTC ]