#audience size

Publishing news tagged with #audience size


Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single day #valuable audience #audience size #good thing #adweek magazine


Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at 'Digiday'

[ Digiday | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers