#audience size

Publishing news tagged with #audience size

Page 1 of 1 pages

Goldman Sachs, Ozy Media and a $40 Million Conference Call Gone Wrong

The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at 'The New York Times'

[ The New York Times | 2021-09-27 02:20:46 UTC ]
More news stories like this | News stories tagged with: #goldman sachs #ozy media #audience size #digital media

In TV Ratings, Trump vs. Biden Was No Match for Trump vs. Clinton

The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at 'The New York Times'

[ The New York Times | 2020-09-30 23:08:15 UTC ]
More news stories like this | News stories tagged with: #audience size #nielsen

Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at 'AdWeek'

[ AdWeek | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single day #valuable audience #audience size #good thing #adweek magazine

Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at 'Digiday'