Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
News tagged with:
#delivering ads
#people familiar
#app publishers
#ad campaign
#mobile websites
Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#neil young
Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook watch
#video series
#good sign
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily roundup
#keeping track
#video ads
#limited test
#journal notes
Netflix show is newest in ever-expanding Marvel universe and brings together Jessica Jones, Luke Cage, Daredevil and Iron FistThe recent hold of caped crusaders over cinema has been unavoidable, but now a new Netflix show aims to push the boundaries of the superhero genre on television.The... Continue reading at The Guardian
[ The Guardian | 2017-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jessica jones
#luke cage
#superhero genre
#iron fist
#mark millar
Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook traffic
#post facebook
Facebook wants shows, and publishers are happy to comply -- but question whether this is just another short-term "product test" for the company. The post ‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#original programming
#product test
A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday
[ Digiday | 2016-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#streaming platforms
#tv show
#weather channel
#video publishers
#advertising revenue
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stark difference
#building bridges
Not in every case does an Editors' Buzz panel spot at BookExpo America ensure good sales in the autumn. But there's a curatorial factor at work that may pay off in the longer term. The post At BEA: Buzz May Not Bring Sales, But It Does Bring Curation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#longer term
The Interactive Advertising Bureau planned to release a new tool Monday that allows ad designers, developers and ad operations teams to verify that their HTML5 ad units meet the current bureau's guidelines.The tool, which works for mobile and desktop, analyzes elements such as file weights,... Continue reading at Advertising Age
[ Advertising Age | 2016-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scott cunningham
#general manager
#javascript tags
U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday
[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user data
#ad blockers
#facebook accounts
#sponsored content
With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#watch videos
#longer videos
#tech startup
#raised $2
#marketing efforts
#biggest problem
#digital downloads
#music-streaming services
Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook video
#video content
#website ahead
#social platforms
For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#huge boost
#european publishers
#advertising industry
#digital experience
#ad experience
As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers worry
#native ads
#ad blocking
Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high-impact ads
#ad blocking
#premium publishers
#industry observers
A new personal assistant called Facebook M allows you to buy things by chatting with a Faceless assistant in Messenger.In March, Facebook quietly revealed a major play. Their Messenger platform, with 700 million users, would be updated to allow you to buy things right in the chat window. Looking... Continue reading at Fast Company
[ Fast Company | 2015-08-27 00:00:00 UTC ]
More news stories like this |
On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple launches
#fix prices
#circuit court
#book publishers
#music service
#company maintains
The 700,000+ subscribers to Mamrie Hart’s YouTube series, You Deserve a Drink, already know about the custom cocktails that Hart creates each week in honor of whoever in pop culture needs it most. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big apple
#pop culture