Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
News tagged with: #delivering ads #people familiar #app publishers #ad campaign #mobile websites

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Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads


Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff

Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give facebook #content companies


Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week tonight #hearst tower #business side #iconic titles #sports illustrated


The TV news where you are is not the TV news where we are...

Thank you, thank you, to commenter DialMforMurdo for pointing to this brilliantly funny deconstruction of what follows, and precedes, that moment when BBC's News At Ten's presenters say: "Now here's the news where you are."Sit back and enjoy this three-minute skit by James Robertson, novelist,... Continue reading at The Guardian

[ The Guardian | 2014-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sit back #hamish hamilton #literary magazine


TV Choice sales hit five-year high as it benefits from closure of TV Pick

Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest faller #latest report #digital editions #exact replica #cover price


Facebook Misery Index: Quantifying exactly how bad Facebook makes you feel

2013 hasn't been especially kind to Facebook. The Facebook Home app launcher, announced in April, was poorly received by consumers. Then, in June, the social media service fell under the scrutiny of privacy advocates as information surfaced about Silicon Valley's relationship with the NSA. But... Continue reading at PC World

[ PC World | 2013-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #research suggested #study published #good thing


Facebook Wants to Be a Newspaper. Facebook Users Have Their Own Ideas.

It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook users


The Chernin Group's Billy Parks Imagines Reality TV, Without TV

This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series that took the notion of digital media and ran with it.Mr. Parks: The first thing I did was call all my favorite smartest people... Continue reading at Advertising Age

[ Advertising Age | 2013-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #laguna beach #real time


Engadget Podcast: The fallout from Apple’s WWDC 2024 and Summer Game Fest

This week has felt like a month worth of news, now that we've wrapped up Apple's WWDC 2024 and Summer Game Fest in LA. In this episode, Cherlynn and Devindra discuss their final thoughts on Apple Intelligence and the company's upcoming software, and they chat about some of our coverage... Continue reading at Engadget

[ Engadget | 2024-06-14 11:30:57 UTC ]
More news stories like this | News stories tagged with: #guilty pleasure #perfect match #reality shows #gabrielle zevin #audio book #harry potter


'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York

[ Crains New York | 2024-06-12 17:29:24 UTC ]
More news stories like this | News stories tagged with: #good morning #memoir


WWDC 2024: What we expect to come out of Apple's Keynote, and how to watch

It'll soon be Apple's turn to talk about its next major operating system updates, giving developers a chance to get their apps ready ahead of a broad rollout this fall. The company's Worldwide Developers Conference is right around the corner. Apple is sure to reveal some of the main features of... Continue reading at Engadget

[ Engadget | 2024-06-06 19:04:01 UTC ]
More news stories like this | News stories tagged with: #rumor mill #minor iteration #massive overhaul #platforms state #craig federighi #al hit #start discussing #apple-focused journalists #ebooks


It’s Time We Added Full Credit Pages to Books

The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
More news stories like this | News stories tagged with: #editorial assistant #book publishing


Major Publishers Sue Google Over Ads for Pirated Ebooks

Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
More news stories like this | News stories tagged with: #cengage learning #macmillan learning #ebooks #macmillan


Apple WWDC 2024: What we expect including iOS 18 updates, AI and more

It'll soon be Apple's turn to talk about its next major operating system updates, giving developers a chance to get their apps ready ahead of a broad rollout this fall. The company's Worldwide Developers Conference is right around the corner. Apple is sure to reveal some of the main features of... Continue reading at Engadget

[ Engadget | 2024-06-04 16:29:40 UTC ]
More news stories like this | News stories tagged with: #charging port #facetime chats #biggest screen #include australia #south korea #rumor mill #minor iteration #massive overhaul #platforms state #craig federighi #al hit #start discussing #apple-focused journalists #ebooks


Goodway Group launches retail media accelerator to bring order to a growing industry

Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday

[ Digiday | 2024-05-23 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday

[ Digiday | 2024-05-21 04:01:00 UTC ]
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This Times Square breastfeeding ad for lactation cookies was taken down, sparking a social media debate

The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company

[ Fast Company | 2024-05-14 22:45:00 UTC ]
More news stories like this | News stories tagged with: #times square #cookbook


Marvel’s making an ‘interactive story’ based on the What If...? show for Apple Vision Pro

As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget

[ Engadget | 2024-05-08 18:39:58 UTC ]
More news stories like this | News stories tagged with: #winter soldier #anthology series #anthology