TV Choice sales hit five-year high as it benefits from closure of TV Pick

Listings magazine, which is the most popular paid-for title in UK, reported an average weekly sale of 1,374,813TV Choice has increased sales to a five-year high of almost 1.4 million, the biggest beneficiary among listings magazines from the demise of Richard Desmond's short-lived TV Pick.H Bauer-owned TV Choice, the most popular paid-for title in the UK, reported an average weekly sale of 1,374,813 in the six months to the end of December, the highest since the first half of 2008, according to the latest Audit Bureau of Circulations figures published on Thursday.This represented a sales surge of 7.2% compared to the first half of 2013 and 11.8% year-on-year.TV Choice appeared to be the biggest beneficiary of the demise of Northern & Shell's TV Pick, which closed in July after just 22 issues.Desmond's launch sparked a price war in the listings sector. TV Choice dropped from its usual 45p to as low as 20p at one point – with the H Bauer title putting on the sales boost while returning to its usual cover price."The legacy of the ill-fated TV Pick launch has only been a positive one for TV Choice," said publishing director Liz Watkinson. "Even as our cover price moved back up at the start of the autumn our readers, both new and existing, stayed with us."TV Choice's surge will leave executives at IPC Media, owner of the second biggest title, What's On TV, scratching their heads.In the space of 12 months What's On TV has gone from touching distance of overtaking its... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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