#iconic titles

Publishing news tagged with #iconic titles

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Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at 'AdWeek'

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #kodansha #haruki murakami #iconic titles #brand identity

Monday Wake-Up Call: Salesforce co-founder is buying Time. Plus, why Alex Bogusky rejoined CP&B

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Time magazine is getting new... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sports illustrated #lifestyle brands #iconic titles #treasure trove

Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at 'Advertising Age'