Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop culture, Kodansha isn't exactly a household name. Now, for the first time... Continue reading at 'AdWeek'

[ AdWeek | 2021-04-16 23:45:54 UTC ]
News tagged with: #brand identity #iconic titles #haruki murakami #kodansha

Other news stories related to: "Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity"

Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

[ AdWeek | 2021-04-16 23:45:54 UTC ]
More news stories like this | News stories tagged with: #kodansha #haruki murakami #iconic titles #brand identity

8 Award-Winning Literary Fiction Books You’ve Probably Never Heard Of

Despite winning awards, these little-known beautiful and thought-provoking literary fiction books, like Last of Her Name by Mimi Lok, remain criminally underrated. Continue reading at Book Riot

[ Book Riot | 2023-08-01 10:34:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction #mimi lok

Five Folklorists You’ve Never Heard Of: A Reading List of Overlooked Fairy Tales

I have imbibed fairy tales ever since I was six years old. I used to sneak into the public library and scatter several books on the floor to read, even if I couldn’t read them. My mother used to read the Grimms and Andersen tales aloud to me every night until I could read them […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-04-06 08:53:02 UTC ]
More news stories like this | News stories tagged with: #public library

The Best Memoirs You’ve Never Heard of

There are so many incredible memoirs out there beyond the bestseller list. Here are some underrated gems you need to read, including Carry: A Memoir of Survival on Stolen Land by Toni Jensen. Continue reading at Book Riot

[ Book Riot | 2022-12-22 11:31:00 UTC ]
More news stories like this | News stories tagged with: #memoir #bestseller list

Outer Sight: The Best Science Fiction Books You’ve Never Heard of

These hidden gems are all great works of imagination set near and far that you need to add to your TBR ASAP. Continue reading at Book Riot

[ Book Riot | 2022-06-15 10:36:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #tbr asap #hidden gems

20 of the Best Picture Books You’ve Never Heard Of

If you want to expand your picture book horizons past the classics, pick up one of these hidden gems of the format! Continue reading at Book Riot

[ Book Riot | 2021-12-29 11:34:00 UTC ]
More news stories like this | News stories tagged with: #picture book #hidden gems #picture books

How Vincent van Gogh’s Favorite Works of French Literature Influenced His Art and Identity

Vincent van Gogh loved writers as much as he loved painters. It was partly by immersing himself in literature that Van Gogh developed the singular, elegant voice that makes his letters such an important literary achievement. This immersion also helped give him an ability to describe so... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-02 08:50:51 UTC ]
More news stories like this | News stories tagged with: #french literature

Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital content #case study

Why two brothers are betting on creating new brands and e-commerce to grow their media company

Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with: #bonnier #bonnier corp #media company

‘B-Side Books’ adds to your must-read stack with the best books you’ve never heard of

Launched in 2017, the essay series celebrates literature of “unsung, under-recognized genius.” Continue reading at The Washington Post

[ The Washington Post | 2021-06-10 12:53:00 UTC ]
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To All the Off-Brand Series I’ve Loved Before

The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:33:00 UTC ]
More news stories like this | News stories tagged with: #children's book #book series #ve loved

Midas launches new brand identity

Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller

[ The Bookseller | 2020-09-22 17:44:05 UTC ]
More news stories like this | News stories tagged with: #jason bartholomew #brand identity

Great Jones cofounder Sierra Tishgart’s favorite book inspired her company’s name

Great Jones cofounder Sierra Tishgart shares her reading list. The Pleasures of Cooking for One: A Cookbook, Judith Jones Judith Jones—a legendary editor and author—inspired the name for Great Jones [my cook-ware company]! This is my favorite of her books.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-08-26 07:00:32 UTC ]
More news stories like this | News stories tagged with: #favorite book #legendary editor #judith jones

Meet Nancy Wake, the Most Incredible Woman You’ve Never Heard Of

In the early winter of 1934, an intrepid young woman walked into the London headquarters of the Hearst Newspaper Group faced with two choices—return to Australia or get a job. She chose the latter and responded to an ad in the newspaper looking for freelance journalists. Having traveled much of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-06 08:47:17 UTC ]
More news stories like this | News stories tagged with: #hearst #london headquarters

More than 'story, bonking, story': why you've never heard of Australia's best-selling authors

In pushing the romance genre aside, Australia’s publishing industry sent its most successful writers to pursue their careers abroadNalini Singh is trying to convince me to read a love story starring bears. The tiny author is tucked up under a huge scarf in a cafe on a freezing August day in... Continue reading at The Guardian

[ The Guardian | 2019-08-17 22:00:54 UTC ]
More news stories like this | News stories tagged with: #publishing industry #dystopian future #41st book #romance genre

Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletters

Children's Books in China 2018: Beijing Baby Cube Children’s Brand Management Company

Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing program #start reading #literary publishing #online retailing #helping children

Time Inc. CEO as Sale Talks End: 'This Company Has Largely Under-Exposed Its Brands'

It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age

[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crucial source #magazine publishers #digital revenues #digital audiences #continued growth #magazine group #strategic plan #friday morning

Fiona Watt: the most ubiquitous author you’ve never heard of

Usborne editorial director Fiona Watt is one of the biggest-selling authors since records began and she’s probably the most ubiquitous author you’ve never heard of. But, as she tells Tom Tivnan, that’s exactly how she likes it—and a veil of anonymity has its advantages when it comes to book-fair... Continue reading at The Bookseller

[ The Bookseller | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #records began #biggest-selling authors

What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek

[ AdWeek | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video capabilities #prominent placement