Kodansha, Your Favorite Company You’ve Never Heard Of, Now Has Its First Brand Identity

In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop culture, Kodansha isn't exactly a household name. Now, for the first time... Continue reading at 'AdWeek'

[ AdWeek | 2021-04-16 23:45:54 UTC ]
News tagged with: #brand identity #iconic titles #haruki murakami #kodansha

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The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees... Continue reading at Advertising Age

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #american express #brand strategy #digital publisher

Car Brands Are Starting to Get the Marketing Data They've Always Wanted

The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek

[ AdWeek | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real time #general motors #short order #specific product

The 10 Dumbest Things I’ve Heard This Year

When you deal with a lot of people, along with the brilliant stuff comes very dumb stuff as well. Inexperienced voices should be forgiven but when the big and powerful make appalling statements you have to ask yourself how they ever got their jobs.Here are some of the ones that have left me most... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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The 10 Dumbest Things I've Heard All Year

Creative consultant JC Suares shares some of the biggest headscratchers he's heard from editors, publishers and designers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve heard

Every company must be a tech company first and a media company second

To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company

[ Fast Company | 2021-05-07 07:00:25 UTC ]
More news stories like this | News stories tagged with: #digital content #generating revenue #consume content #creating content #media company #tech company

Looking for what to watch this weekend? Try your favorite authors’ favorite films.

Ever since novelists started mixing with Hollywood, film and prose have been easy bedfellows. A lot of authors are proud cinephiles. Others go so far as to credit movies as major form or content influences. And thanks to the fleet marketing department at Criterion and the rise of Letterboxd,... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-27 15:48:15 UTC ]
More news stories like this | News stories tagged with: #novelists #favorite authors

Navigate360, a security-services company, buys Social Sentinel, a threat-detection company

Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
More news stories like this | News stories tagged with: #digital content

Sam Adams | 'I just wanted to write and I’ve done so whenever I’ve had the opportunity'

For more than half a century, Sam Adams’ eclectic output has made him a stalwart of Wales’ literary scene. He discusses his latest novel Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 01:59:07 UTC ]
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Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll receive #social platforms #brand safety

On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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Are You a Media Company or a Technology Company?

Let’s start with two truths. First, publishers need cutting-edge technology to hook an audience through today’s digital media channels of the Web, mobile, social, and search. And, second, the breakthrough technology can’t just be about product design -- it’s got to go beyond to create... Continue reading at AllThingsD

[ AllThingsD | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cutting-edge technology #technology company #media company

Revenue is up across our list of New York's largest privately held companies

Crain’s exclusive list of the largest privately held companies in New York is back, featuring 100 businesses ranked by 2023 revenue.On average, these companies saw revenue jump 15% from 2022 to 2023. Last year’s median revenue likewise increased about 15%, up to nearly $660 million.Combined,... Continue reading at Crains New York

[ Crains New York | 2024-11-18 11:03:10 UTC ]
More news stories like this | News stories tagged with: #hearst #real estate

Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
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How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
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Publishers Sign Petition Condemning ‘Theft’ by AI Companies

Technology collaborations "are a key part of publishing," said AAP president and CEO Maria Pallante, in a statement on the petition, "but they are built on lawful licenses and respect, not a land grab.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-23 04:00:00 UTC ]
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Penguin Random House Moves to Prohibit AI Companies From Using Its Books

PRH will add language to its copyright pages prohibiting AI companies from data mining, John Grisham accuse of poaching material, and more. Continue reading at Book Riot

[ Book Riot | 2024-10-21 15:00:00 UTC ]
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Bye, Kindle: 3 companies whose e-readers have actual buttons

These Amazon Kindle alternatives have terrifically tactile physical buttons for turning pages. Boy, is my wife mad at Amazon for killing off the wonderful Oasis line of premium Kindle e-book readers. I, too, am upset—she’s due for an upgrade and the holidays are right around the corner. Continue reading at Fast Company

[ Fast Company | 2024-10-20 04:30:00 UTC ]
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DJI challenges its 'Chinese military company' Pentagon designation in court

DJI has filed a lawsuit against the US Department of Defense over its addition to the Pentagon list that designates it as a "Chinese military company." In its filing, shared by The Verge, the company said it's challenging the designation because it's "neither owned nor controlled by the Chinese... Continue reading at Engadget

[ Engadget | 2024-10-19 12:00:36 UTC ]
More news stories like this | News stories tagged with: #privately owned #days ago #government agencies